Unconventional Resilience

Tech devices turn to unique protective features to heighten product care

Implications - Moving beyond common water-resistant capabilities, devices like audio systems and smartphones are turning to more niche protective qualities for customized appeal. Adapting cases and material designs to be resilient to unconventional elements like sand, brands are seeking to make products more conducive to unexpected hazards, thus adding a heightened level of adaptability to the consumer experience.
SCORE: 3.6
Mild Top 4 Examples: 6,359 Total Clicks Jan 14 - Dec 14
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Consumer Insight Topics: TechArt & DesignDesign
Sleek Rip-Resistant Earphones - The Sennheiser Momentum Headphones Set the Standard at CES 2014
SCORE: 5.4
Mild 1,461 Clicks Pub: Jan 8, 14
Sleek Rip-Resistant Earphones
The Sennheiser Momentum Headphones Set the Standard at CES 2014
The Sennheiser Momentum headphones are so cool, so sleek and so dapper that they’re likely to be the most talked about newcomers at CES 2014.   Known as the headphone kings, Sennheiser... [More]
Camera-Resistant Headwear - This ‘Justice Cap’ is an LED Baseball Cap that Blocks Cameras
SCORE: 4.4
Mild 3,048 Clicks Pub: Apr 14, 14
Camera-Resistant Headwear
This ‘Justice Cap’ is an LED Baseball Cap that Blocks Cameras
This LED baseball cap will keep you hidden from the lime light—or from security cameras. Cameras are everywhere in today’s millennial society; people have personal cameras, security cameras,... [More]
Sand-Proof Bluetooth Speakers - The Super-M Bluetooth Speaker is Water-Resistant and Sand-Resistant
SCORE: 2.3
Untested 1,654 Clicks Pub: Aug 27, 14
Sand-Proof Bluetooth Speakers
The Super-M Bluetooth Speaker is Water-Resistant and Sand-Resistant
The Super-M speaker by NudeAudio is a super high-performance Bluetooth speaker that not only sounds great but is also incredibly durable. It’s small enough to fit in your pocket, but powerful... [More]
Smash-Resistant Glass - Corning's Gorilla Glass 4 is Designed To Survive Being Dropped
SCORE: 1.6
Untested 196 Clicks Pub: Nov 24, 14
Smash-Resistant Glass
Corning's Gorilla Glass 4 is Designed To Survive Being Dropped
Gorilla Glass 4 is the latest version of the popular high-quality cover glass produced by American glass maker Corning. Smartphones these days are becoming increasingly slim and slippery,... [More]