Tomboy Aesthetic

As gender roles continue to adapt, an androgynous style is adopted in hairstyles

Implications - The infamous notion of the flapper is coming back in a big way as female consumers, uninhibited by strict social roles, turn to short, androgynous hairstyles for expression. This shift towards reversing perceptions of what's masculine or feminine in style or design is becoming more and more prevalent, expanding across categories.
SCORE: 4.7
Warm Top 6 Examples: 36,283 Total Clicks Aug 14 - Dec 14
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DEMOGRAPHICS
Consumer Insight Topics: FashionHip FashionPhotography
Captivating Goth Portrayals - Glassbook Magazine's Katana Image Series is Darkly Demure
SCORE: 5.9
V. Hot 12,036 Clicks Pub: Aug 25, 14
Captivating Goth Portrayals
Glassbook Magazine's Katana Image Series is Darkly Demure
Photographer Holly Burnham captures “Katana”, a captivating editorial exclusive for Glassbook Magazine. This fashion story highlights dramatic hair and makeup looks that are rocker-... [More]
Punk Clown Photography - Glassbook Magazine's Green Envy Editorial Features Vivid Cosmetics
SCORE: 5.5
Warm 10,971 Clicks Pub: Aug 21, 14
Punk Clown Photography
Glassbook Magazine's Green Envy Editorial Features Vivid Cosmetics
Photographer Elena Jasic captures “Green Envy”, a visually vivid beauty story for fashion publication Glassbook Magazine. The expressive editorial boasts hair and makeup looks that are... [More]
Short-Haired Celebrity Editorials - Kristen Stewart Shows Off New Locks in the Vanity Fair Cover
SCORE: 4.2
Warm 5,955 Clicks Pub: Aug 29, 14
Short-Haired Celebrity Editorials
Kristen Stewart Shows Off New Locks in the Vanity Fair Cover
Celebrity Kristen Stewart leaves the world of vampires behind with a drastic short haircut that she sported on the resent Vanity Fair cover. The brunette beauty shows off a new delicate grunge look... [More]
Intense Friendship Editorials - Joan Smalls and Karlie Kloss Star in W Magazine's November Issue
SCORE: 5
Warm 2,957 Clicks Pub: Oct 23, 14
Intense Friendship Editorials
Joan Smalls and Karlie Kloss Star in W Magazine's November Issue
Joan Smalls and Karlie Kloss star in the ‘Ruffled Around the Edges’ editorial for W Magazine’s November 2014 issue. The editorial tells the tale of a powerful friendship, one... [More]
Refreshing Fall Fashion - Canadian Beauty Coco Rocha Stars in Latest InStyle Turkey Issue
SCORE: 4.4
Mild 1,667 Clicks Pub: Oct 22, 14
Refreshing Fall Fashion
Canadian Beauty Coco Rocha Stars in Latest InStyle Turkey Issue
It would be hard not to smile back at Canadian model Coco Rocha when gazing at her image in the September 2014 issue of InStyle Turkey. Captured on a sunny day in a gorgeously manicured garden while... [More]
Retro Tomboy Editorials - Model Edie Campbell Poses for the Newest Issue of Vogue Magazine
SCORE: 2.2
Mild 2,697 Clicks Pub: Aug 20, 14
Retro Tomboy Editorials
Model Edie Campbell Poses for the Newest Issue of Vogue Magazine
For the Vogue September 2014 issue, photographer Craig McDean shot top model Edie Campbell in a retro city-focused editorial. The photoshoot captured McDean doing typical things like hailing a cab... [More]