Homespun Allure

Marketers turn to laid-back household settings for consumer allure

Implications - Moving away from exotic locals, marketers are turning to simple household settings to convey a sense of familiarity. Using comforting elements of home to promote products and campaigns, brands are referencing activities like sleeping in to connect with consumers on a more approachable level. This speaks to a growing need to market not only product design, but consumer lifestyle as a whole.
SCORE: 3.8
Mild Top 4 Examples: 5,801 Total Clicks Jul 14 - Nov 14
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Consumer Insight Topics: MarketingLifestyleSportsCommercials
Lounging Daydreamer Catalogs - The SUKU Lucidity Collection is Comfortable and Effortlessly Cool
SCORE: 3.9
Warm 3,156 Clicks Pub: Jul 31, 14
Lounging Daydreamer Catalogs
The SUKU Lucidity Collection is Comfortable and Effortlessly Cool
The SUKU Lucidity collection is the latest womenswear line by Melbourne-based designer Christine Lafian’s edgy label. The casual collection highlights comfy cotton dresses, sleepwear tanks and... [More]
Serene Sunday Campaigns - This Marimekko Campaign Captures Lazy Days at Home
SCORE: 5.1
Warm 1,438 Clicks Pub: Sep 24, 14
Serene Sunday Campaigns
This Marimekko Campaign Captures Lazy Days at Home
Helsinki-based photographer Osma Harvilahti really set the scene for this Marimekko campaign: picture steaming mugs of herbal tea, fresh fruit, autumn breezes and a general sense of calm. In other... [More]
Romantic Interconnected Commercials - This is a Tech Advertising Example for the Internet of Things
SCORE: 4.5
Mild 701 Clicks Pub: Nov 5, 14
Romantic Interconnected Commercials
This is a Tech Advertising Example for the Internet of Things
This example of tech advertising puts a lovey dovey spin on the Internet of Things. While some people are concerned this the smart home a step towards the eventual robot wars and the downfall of... [More]
DIY-Promoting Football Ads - This NFL Ad Campaign Urges People to Finish Home Improvement Projects
SCORE: 1.3
Untested 506 Clicks Pub: Sep 15, 14
DIY-Promoting Football Ads
This NFL Ad Campaign Urges People to Finish Home Improvement Projects
This hilarious NFL ad campaign, titled ‘Make your football self happy’, promotes the Lowe’s chain of retail home improvement and appliance stores. The ad consists of four highly... [More]