This Marimekko Campaign Captures Lazy Days at Home

By: Vasiliki Marapas - Sep 24, 2014
References: osmaharvilahti & itsnicethat
Helsinki-based photographer Osma Harvilahti really set the scene for this Marimekko campaign: picture steaming mugs of herbal tea, fresh fruit, autumn breezes and a general sense of calm. In other words, he's perfectly captured an ideal Sunday afternoon at home, undisturbed by the pressures of the working world. This campaign will undoubtedly make you wonder if you need some R&R; just you, yourself and maybe a good book to keep you company.

Harvilahti explains that his objective was to capture "beautiful moments in everyday life." Somehow, in just a few shots, Harvilahti has represented something that we're all after; a sense of tranquility, assuredness, that seems elusive, just out of our grasp, most days.

The colors and lighting of this seemingly perfect scenario perfectly represent the clothing, textiles and general atmosphere of Marimekko.