Gluten-Free Refreshment

The beverage market shifts to cater to consumers on specialty diets

Implications - More consumers than ever are following alternative diets, free from gluten and GMOs, which has prompted the promotion of beverages free from these ingredients. Capitalizing on the free-from trend and providing consumers with specialty diet restrictions with easy-to-identify options, this shift signifies that consumers are paying particularly close attention to what they consume, and expect brands to cater to these needs.
SCORE: 4.4
Mild Top 3 Examples: 7,085 Total Clicks Aug 14 - Dec 14
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Consumer Insight Topics: LifestyleHealthDrinking
Vegan Seasonal Beverages - Free People's Vegan Eggnog Recipe is a Raw Take on a Christmas Classic
SCORE: 5.7
Warm 1,015 Clicks Pub: Dec 17, 14
Vegan Seasonal Beverages
Free People's Vegan Eggnog Recipe is a Raw Take on a Christmas Classic
If you enjoy celebrating the holiday season with eggnog, but have dietary restrictions or adhere to a very specific vegetarian lifestyle, this vegan eggnog recipe is the one for you. The healthy raw... [More]
Brazilian Juice Bars - Pitanga Juices Capitalize on the Juice Craze in a New Way
SCORE: 4
Mild 2,621 Clicks Pub: Dec 4, 14
Brazilian Juice Bars
Pitanga Juices Capitalize on the Juice Craze in a New Way
Pitanga Juice is an establishment borne out of misfortune. After founder Raquel Furtado was diagnosed with a thyroid condition about a decade ago, she began to experiment with various ways to... [More]
Savory Quinoa Drinks - NUWI Quinoa Snacks Take the Form of Beverages
SCORE: 3.3
Mild 3,449 Clicks Pub: Aug 2, 14
Savory Quinoa Drinks
NUWI Quinoa Snacks Take the Form of Beverages
Quinoa is a superfood that has gotten a lot of attention over the last couple of years, but NUWI is bringing a fresh take to the ancient grain in liquid form. Quinoa is quite popular as a base for... [More]