Category
Lifestyle
Portable Mornings
Trend cluster
Category
Gluten-Free
Refreshment
The beverage market shifts to cater to consumers on specialty diets.
3.7
Trend score
Trend
What is the Gluten-Free Refreshment trend?
Gluten-Free Refreshment: More consumers than ever are following alternative diets, free from gluten and GMOs, which has prompted the promotion of beverages free from these ingredients. Capitalizing on the free-from trend and providing consumers with specialty diet restrictions with easy-to-identify options, this shift signifies that consumers are paying particularly close attention to what they consume, and expect brands to cater to these needs.
Trend themes
Themes within the Gluten-Free Refreshment trend
Three behaviours holding the trend together01
Specialty Diet Awareness
Increased consumer awareness of alternative diets is driving demand for food and beverage options that cater to specific dietary restrictions.
02
Innovative Ingredients in Beverages
Beverage companies are using unique and unconventional ingredients like quinoa, guarana, and split peas to create healthy and delicious drinks that appeal to health-conscious consumers.
03
Vegan and Dairy-Free Holidays
As consumers increasingly adopt vegan and vegetarian lifestyles, companies are innovating on traditional holiday foods and drinks to provide dairy-free and vegan options.
Industry implications
What the Gluten-Free Refreshment trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Food and beverage companies need to stay ahead of the curve when it comes to consumer dietary trends, offering innovative and health-conscious products to meet consumer demand.
For
Health and Wellness
The health and wellness industry has a big opportunity to capitalize on the specialty diet trend and provide consumers with innovative solutions for their dietary restrictions.
For
Hospitality
Restaurants and cafes need to offer diverse food and drink options that cater to the growing number of consumers with specialty diets, including vegan and gluten-free menus.
Trend signals
Trend signals for Gluten-Free Refreshment
Trend score 3.7 out of 10, from popularity 58%, activity 44%, freshness 8%.
Popularity58%
Activity44%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Gluten-Free Refreshment trend
3 featured examples from Aug 2 to Dec 17, 2014CategoryLifestyle
Vegan Seasonal Beverages
Free People's Vegan Eggnog Recipe is a Raw Take on a Christmas Classic
The food and beverage industry can capitalize on creating vegan, plant-based, and raw products to cater to a growing market of health-conscious consumers.
CategoryLifestyle
Brazilian Juice Bars
Pitanga Juices Capitalize on the Juice Craze in a New Way
Juice bars can capitalize on the trend by offering diverse and innovative juice combinations to attract health-conscious customers.
CategoryLifestyle
Savory Quinoa Drinks
NUWI Quinoa Snacks Take the Form of Beverages
Opportunity for health and wellness companies to expand their product offerings with quinoa-based beverages.
