Superstar

This Adobe Ad Pokes Fun at Hype Around Super Bowl Marketing

By: Laura McQuarrie - Published: • References: brandingmagazine
The Adobe Game Day commercial puts a funny spin on Super Bowl marketing. This year especially, with all of the millions of dollars that go into commercials, teasers and social media campaigns, a lot of the hype generated for the Super Bowl is on the commercials that will air rather than the game, which is the premise for this Adobe ad.

A group of people is shown gathered around the TV, chatting away during the football game. But when it's commercial time, everybody drops what they are doing, running and spilling drinks in the process to get a better look at the TV. However, when the underwhelming ad comes on, everyone suddenly becomes preoccupied with something else on their phones and tablets. Adobe Marketing Cloud cleverly remarks that it can provide all of the tools to run a successful campaign. Stats for Dramatic Commercial-Viewing Ads Trending: This Year & Average
Traction: 447 clicks in 31 w
Interest: > 3 minutes
Concept: "super Bowl Marketing"
Related: 101 examples / 78 photos
Segment: Neutral, 18-55
Comparison Set: 37 similar articles, including: millionaire hashtag competitions, hilarious football fan photography, and adventurous beer drinker ads.