Workplace Humor

Campaigns turn to workplace satire to appeal to stressed consumers

Implications - Connecting with consumers on a more approachable level, marketers are using familiar settings like offices for mass appeal. Addressing common issues like stress with satire and comedic elements, brands are using humor to target everyday consumer experiences, speaking to a shift toward more lighthearted consumer-targeted marketing tactics.
SCORE: 2.9
Untested Top 3 Examples: 1,987 Total Clicks Dec 12 - Nov 14
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Consumer Insight Topics: Pop CultureArt & DesignMarketing
Holiday Machinery Jingles - Alphabet Photography Bangs Out Workplace Christmas Carols Using Machines
SCORE: 3.2
Mild 1,240 Clicks Pub: Dec 7, 12
Holiday Machinery Jingles
Alphabet Photography Bangs Out Workplace Christmas Carols Using Machines
You’ve seen it before with Kit Kat commercials, everyday sounds from machinery coming together to form a catchy tune; well Alphabet Photography used the machines in their warehouse to create... [More]
Workplace Fun Campaigns - Orangina's Shake Things Up Campaign Infuses Work with Unexpected Fun
SCORE: 2.4
Untested 396 Clicks Pub: Aug 11, 14
Workplace Fun Campaigns
Orangina's Shake Things Up Campaign Infuses Work with Unexpected Fun
To provide some entertainment to hardworking Croatians, Orangina set up the ‘Shake Things Up’ campaign, letting workers order surprises to bring some amusement to an otherwise ordinary... [More]
Jolting Mechanical Bull Ads - Berocca Livens Up Workplace Stress by Tweeting on a Mechanical Bull
SCORE: 2.3
Untested 351 Clicks Pub: Feb 24, 14
Jolting Mechanical Bull Ads
Berocca Livens Up Workplace Stress by Tweeting on a Mechanical Bull
New York-based advertising agency JWT has created an insanely fun way of advertising the vitamin brand called Berocca. According to the ad, five out of every 10 Argentinean citizens suffer from... [More]