This NFL Ad Campaign Urges People to Finish Home Improvement Projects

By: Rahul Kalvapalle - Sep 15, 2014
References: bbdo & adweek
This hilarious NFL ad campaign, titled 'Make your football self happy', promotes the Lowe's chain of retail home improvement and appliance stores. The ad consists of four highly humorous spots put together by the BBDO New York ad agency.

The ad shows men and women -- all staunch football fans -- being urged by doppelgangers representing their football-loving selves to get their home improvement projects done with so they'll be free to watch football on Sunday in a guilt-free manner.

This NFL ad campaign aims to remind consumers that football-watching and home improvement don't have to get in each other's way. Consumers are urged to go to Lowe's on weekdays to purchase products for their home improvement needs, leaving plenty of time to watch football on the weekend.