Schoolvertising

Advertisements enter the classroom to communicate a notion of aptitude

Implications - More students are going to school or studying longer than ever before, which has resulted in the utilization of education as a means to sell. Making the correlation that a certain product is for students or smart people, the ads connect to consumers through lifestyle acknowledgement and nostalgia for non-students.
SCORE: 7.9
This Year and Hot Top 6 Examples: 23,429 Total Clicks Mar 14 - Aug 16
Popularity
Activity
Freshness
DEMOGRAPHICS
90s Campus Attire - The Stussy Fall 2015 Lookbook is a Throwback to College in Another Decade
SCORE: 7.3
V. Hot 5,580 Clicks Pub: Sep 15, 15
90s Campus Attire
The Stussy Fall 2015 Lookbook is a Throwback to College in Another Decade
Those who thought that bucket hats and mini skirts were out this season are sure to be disappointed with the Stussy Fall 2015 Lookbook, which features a number of awesomely 90s styles to please fans (... [More]
Seductive Collegiate Lookbooks - The Latest Gypsum Lookbook Goes Back to School
SCORE: 5.5
V. Hot 7,223 Clicks Pub: Sep 11, 14
Seductive Collegiate Lookbooks
The Latest Gypsum Lookbook Goes Back to School
Class is in session! The latest Gypsum lookbook, titled ‘Rouge Academy,’ has a distinctly collegiate vibe. It’s that time of year again; the air is growing crisper and cooler,... [More]
Fresh Pizza Vending Machines - This Pizza ATM is Designed to Satisfy Late-Night Cravings
SCORE: 8.9
This Year and V. Hot 2,728 Clicks Pub: Aug 5, 16
Fresh Pizza Vending Machines
This Pizza ATM is Designed to Satisfy Late-Night Cravings
A school in Cincinnati, Ohio, recently installed a pizza ATM to help students satisfy late-night cravings. One of the problems on many college campuses is that dining facilities are often closed... [More]
Racially Inclusive Sweaters - This Clothing Line Re-Imagines College Names After Black Leaders
SCORE: 6.6
This Year and Warm 1,267 Clicks Pub: Dec 20, 15
Racially Inclusive Sweaters
This Clothing Line Re-Imagines College Names After Black Leaders
These racially inclusive sweaters have the same aesthetic as typical college or university apparel, but they are simply imagined, as if these schools existed. In reality, recognition of black... [More]
Literary Adventure Ads - The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
SCORE: 6
Warm 3,708 Clicks Pub: Mar 13, 14
Literary Adventure Ads
The Stories! Bookstore Campaign Turns Readers into Novels' Protagonists
The Stories! Bookstore ad campaign visualizes perfectly what it can be like to read a really good book. People are captured back to back with the novel’s protagonist. But lo’ and behold,... [More]
Teamwork Bottle Caps - The Coca-Cola Friendly Twist Campaign Makes a Bottle That Takes Two
SCORE: 5.6
Warm 2,923 Clicks Pub: Jun 1, 14
Teamwork Bottle Caps
The Coca-Cola Friendly Twist Campaign Makes a Bottle That Takes Two
The Coca-Cola Friendly Twist campaign is a campaign that is going to help alleviate (or create) a lot of awkward conversations. The campaign works by making caps that can’t be opened the... [More]