Category
Fashion
Seoul Scaling
Trend cluster
Category
Winterized
Couture
High fashion products get a cold weather overhaul to satisfy need for function.
3.9
Trend score
Trend
What is the Winterized Couture trend?
Winterized Couture: Cold weather apparel is associated with a bulky, utilitarian aesthetic, which is something brands are combating against with high end fashions designed with function and fashion in mind. As consumers come to expect style but require more to be intrigued, the incorporation of functionality seals the deal.
Trend themes
Themes within the Winterized Couture trend
Three behaviours holding the trend together01
Functional Fashion
Brands are designing high end fashions with function and fashion in mind.
02
Fitted Winter Wear
Winter collections are featuring slim belts and fitted waistbands that add feminine touches to heavy clothing pieces.
03
Winterized Running Footwear
Running shoes are now designed specifically for winter weather.
Industry implications
What the Winterized Couture trend means for industry
Where the trend changes the playbookFor
Fashion Industry
Companies in the fashion industry can better target consumers' desire for both style and function in their designs.
For
Retail Industry
Store chains can leverage these trends to create fashionable winter collections that cater to a broader audience.
For
Sports Industry
Manufacturers in the sports industry can address consumers' desire for comfortable and functional winter sports gear.
Trend signals
Trend signals for Winterized Couture
Trend score 3.9 out of 10, from popularity 39%, activity 71%, freshness 8%.
Popularity39%
Activity71%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Winterized Couture trend
4 featured examples from Feb 13 to Nov 4, 2014CategoryFashion
Delicately Layered Collections
The Milly Fall 2014 Line Features Beautifully Fitted Ensembles
Designers can incorporate fitted waistbands and delicate accents into their winter collections, creating a new trend in winter wear.
CategoryFashion
Winterized Formal Wear
Thom Browne Fall/Winter 2014 Outerwear is Cozy and Office-Ready
Fashion industry players can use the Thom Browne Fall/Winter 2014 Outerwear collection as inspiration for developing new lines that merge classic tailoring with more practical fea…
CategoryFashion
Spiked Snow Boot Accessories
This Christian Louboutin Boot is Fashion-Forward and Practical
Develop stylish accessories for both fashion and functionality in the winter wear market.
CategoryFashion
Winter Running Shoes
The Nike Air Max 1 Sneakerboot is Designed For Winter Running
Brands producing athletic footwear can leverage disruptive innovation in materials and design to gain market share.
