Category
Lifestyle
Portable Mornings
Trend cluster
Category
Free-From
Indulgence
A guilt-free approach is adopted in typically indulgent treats and recipes.
4.2
Trend score
Trend
What is the Free-From Indulgence trend?
Free-From Indulgence: Organic and gluten-free consumers are always on the hunt for alternative ways to enjoy everyday foods, which has prompted the development of desserts that cater to these very specific needs. This shift towards making indulgent foods restriction-friendly appeals to consumer both dedicated and dabbling in specialty diets.
Trend themes
Themes within the Free-From Indulgence trend
Three behaviours holding the trend together01
Restriction-Friendly Indulgence
Restriction-friendly foods are becoming increasingly popular as consumers seek indulgent treats that cater to their dietary needs.
02
Healthy and Vegan Desserts
The rise of veganism and health-conscious eating has led to an increase in demand for vegan desserts that use natural ingredients and offer guilt-free indulgence.
03
Alternative Sweeteners
Alternative sweeteners such as dates, coconut sugar, and maple syrup are being used more frequently in desserts as consumers seek healthier options to traditional sugar.
Industry implications
What the Free-From Indulgence trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Business professionals in the food and beverage industry can capitalize on the trend of restriction-friendly indulgence by offering desserts that cater to specific dietary needs.
For
Health and Wellness
The trend of healthy and vegan desserts presents opportunities for businesses in the health and wellness industry to offer products that align with consumers' dietary preferences.
For
Alternative Sweeteners
Industries that manufacture and distribute alternative sweeteners can benefit from the growing demand for healthier sweetening options in desserts.
Trend signals
Trend signals for Free-From Indulgence
Trend score 4.2 out of 10, from popularity 65%, activity 54%, freshness 8%.
Popularity65%
Activity54%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Free-From Indulgence trend
4 featured examples from Jul 17 to Nov 14, 2014CategoryLifestyle
Healthy Superhero Snacks
The Spider-Man Strawberries are Great Alternatives to Cakepops
The food and beverage industry has the potential to create and market healthy snacks, particularly those that are designed for novelty and children-friendly consumption.
CategoryLifestyle
Vegan Soft-Serve Ice Cream
Pressed Juicery Offers Extremely Healthy Frozen Desserts
The frozen dessert industry could benefit from the adoption of healthier options like vegan soft-serve ice cream.
CategoryLifestyle
Gooey Gluten-Free Cakes
This Chocolatey Pumpkin Vegan Dessert is Perfect for Thanksgiving
Opportunity for food and beverage companies to develop a line of gluten-free or vegan desserts for consumers with dietary restrictions.
CategoryLifestyle
Raw Carrot Cakes
Kris Carr's Raw Vegan Carrot Cake is Healthy and Indulgent
Juice bars can explore using carrot pulp from their juicing process to create raw carrot cakes, offering a healthy and unique dessert option for their customers.
