In this Marshawn Lynch Skittles commercial, the footballer shows off how he prepares for game day. In the past, Lynch has claimed that Skittles have been a hugely positive part of his football career since childhood, since the candies were offered as a reward for playing well. Now, fans bring the colorful candies to toss at the player whenever he scores a touchdown.
This ad shows Lynch working out with the aid of Skittles, most impressively, lifting hundreds of them over his head in a clear set of weights. Since Skittles have always been a treat that comes after something good that happens during a game, it's fun to see how the Skittles candies can be a part of the process that makes those touchdowns happen.
Why This Trend Is Growing
- Candy-enhanced Workouts
- Exploring the integration of candy into fitness routines as a unique motivational tool.
- Athlete-endorsed Food Products
- Harnessing the influence of professional athletes to promote and market food and beverage brands.
- Reward-based Advertising
- Creating marketing campaigns that connect products to rewarding experiences or achievements.
Industries Being Reshaped
- Fitness and Wellness
- Opportunities to develop fitness products and services that incorporate unconventional motivational elements.
- Food and Beverage
- Exploring partnerships with athletes to endorse and elevate brand visibility for food and beverage companies.
- Marketing and Advertising
- Developing innovative strategies to create emotional connections between products and target audiences.
