Pop Culture Prevention

Bridging the disconnect, cultural elements are added to safe sex awareness

Implications - Addressing the prevalence of sexual engagement among young people, prophylactic brands are using pop culture elements as a means to target this demographic head-on. Using rappers and cult movie characters to add familiarity to a traditionally unsavory topic, brands are seeking to make the conversation around safe sex much more comfortable, particularly among younger generations.
SCORE: 3.8
Mild Top 4 Examples: 13,521 Total Clicks Dec 12 - Nov 14
Popularity
Activity
Freshness
DEMOGRAPHICS
Humorous Pop Culture Condoms - These Condom Wrappers Will Definitely Put a Smile on Your Face
SCORE: 5
Warm 5,650 Clicks Pub: Jun 29, 13
Humorous Pop Culture Condoms
These Condom Wrappers Will Definitely Put a Smile on Your Face
These conceptualized pop culture condom wrappers will definitely put a smile on your face before doing the deed. Condoms are probably one of the most important creations invented. Charles Goodyear&#... [More]
Cool Contraceptive Branding - I'm Siberian Condoms Uses Temperature to Temp its Northern Consumers
SCORE: 5.1
Warm 5,044 Clicks Pub: Feb 27, 14
Cool Contraceptive Branding
I'm Siberian Condoms Uses Temperature to Temp its Northern Consumers
You often need more than a product and its plain presence to entice consumers, and this was taken seriously with I’m Siberian Condoms packaging. Given that many people do not see a great... [More]
World Cup Condoms - Karex Released Condoms in Homage to Brazil Hosting the World Cup
SCORE: 2.9
Mild 2,109 Clicks Pub: Jun 18, 14
World Cup Condoms
Karex Released Condoms in Homage to Brazil Hosting the World Cup
Many companies are releasing special-edition products in honor of the 2014 FIFA World Cup in Brazil, but the most peculiar product release is the World Cup Condoms from Karex. Karex’s ‘... [More]
Prophylactic-Praising Rap Remixes - Rapper Cassidy Inks Condom Deal After Releasing Condom Style
SCORE: 0.9
Untested 718 Clicks Pub: Dec 19, 12
Prophylactic-Praising Rap Remixes
Rapper Cassidy Inks Condom Deal After Releasing Condom Style
Philadelphia rapper Cassidy is laughing all the way to a seven-figure endorsement deal after releasing ‘Condom Style.’ Another in a long line of Gangnam Style parodies, this particular... [More]