Soda Reinvention

Seeking to reach new consumers, soda brands adopt fresh aesthetics and packaging

Implications - Competing against the allure of exotic flavors and alcoholic drinks, traditional beverages like soda are turning to modernized packaging for consumer allure. Exchanging nostalgic packaging with abstract labeling and unique shapes, brands are seeking to reinvent how familiar products are perceived. This reflects a need for constant brand reinvention, even among products with a well-established history.
SCORE: 5.4
Mild Top 5 Examples: 9,686 Total Clicks Apr 14 - Sep 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingBranding
Crisp Clean Summery Beverages - The Höpt Soda Drink Range is Delicious and a Healthy Alternative
SCORE: 6.5
Hot 3,353 Clicks Pub: Apr 8, 14
Crisp Clean Summery Beverages
The Höpt Soda Drink Range is Delicious and a Healthy Alternative
Welcome summer this year with a sunny smile, a group of your closest friends, a patio and this delicious and refreshing soda drink. The new Höpt soda is crisp; the flavors don’t overwhelm you,... [More]
Hip Natural Sodas - Charlie's Natural Soda Drinks Are Low-Calorie and Free of 'Fake Stuff'
SCORE: 5
Warm 3,788 Clicks Pub: Nov 20, 14
Hip Natural Sodas
Charlie's Natural Soda Drinks Are Low-Calorie and Free of 'Fake Stuff'
Charlie’s Natural Soda drink line boasts ingredients like lime, mint, açaí, black currant and orange with “no fake stuff.” The fruit-centric carbonated soft drinks are free of... [More]
Craft Soda Rebranding - The Mountain Dew's New Black Label Pop is Geared Towards Students
SCORE: 6.2
Warm 953 Clicks Pub: Sep 25, 15
Craft Soda Rebranding
The Mountain Dew's New Black Label Pop is Geared Towards Students
Mountain Dew has launched an all-new soda rebranding with its latest product, Mtn Drew Black Label that is geared to college students with a stylish indie aesthetic. The new soda is set to have a... [More]
Spiked Fruity Sodas - Bassano Hard Soda is a Ready-to-Drink Vodka Soda Beverage
SCORE: 3.8
Mild 1,179 Clicks Pub: Sep 10, 14
Spiked Fruity Sodas
Bassano Hard Soda is a Ready-to-Drink Vodka Soda Beverage
Italian sodas are more sophisticated than the average fizzy drink, but they don’t seem to have the same edge as an alcoholic drink like a vodka soda. Realizing this, Bassano Hard Soda was... [More]
Upscaled Soda Branding - Shasta Needed a New Look to Appear Higher in Quality
SCORE: 2.5
Untested 413 Clicks Pub: May 8, 14
Upscaled Soda Branding
Shasta Needed a New Look to Appear Higher in Quality
Shasta is a soft drink that’s been around for quite sometime, and in a recent study group the company realized that many people saw the branding as giving off an air of lower quality. To... [More]