These Limited-Edition Cans Feature Martin Garrix and Tiësto

By: Katherine Pendrill - Sep 21, 2015
References: 7upmusic.tumblr & foodbev
‘7Up’ teamed up with some of the world’s top DJs in order to produce a line of limited-edition cans. Many of the world’s top musicians have teamed up with food and beverage companies as a way of connecting to their audience. This latest collaboration gives fans a chance to show their support for their favorite DJs.

The limited-edition cans feature designs by DJs Martin Garrix and Tiësto. Three versions of the cans are available and each is designed to represent a different flavor. The collaboration is part of a promotion that gives fans a chance to win a trip to meet one of the two DJs and see them play live. The idea behind the campaign is to strengthen the connection between 7Up and the music industry by creating an outlet for fans to connect to their favorite artists.

The campaign demonstrates that product collaborations can be a simple way for musicians to make themselves more accessible to their audience.