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The Ryan Harc Studio Reimagines Coke's Aluminum Cans Without Toxic Paint

By: Laura McQuarrie - Published: • References: 7760.org & psfk
Aluminum cans are fully recyclable, but they are not they are really not as green as they could be. Unfortunately, the flashy colors and designs that attract people to make a purchase are printed on the cans with toxic paint that tends to sink into the metal.

Instead of a design that's harmful to people and the environment, the Ryan Harc design studio developed a concept Coca-Cola can that is made without the use of ink. For the most part, the can looks as you'd normally find it on store shelves, but it's had all of the color sucked out of it. To create the can, the design is made by pressing the metal into shape, which creates an embossed version of Coke's logo. Stats for Embossed Soda Cans Trending: This Quarter & Hot
Traction: 2,778 clicks in 11 w
Interest: 0.9 minutes
Concept: "aluminum Cans"
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: optical illusion soda ads, regional soft drink infographics, and primitive cola clothing.