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The Pepsi Spire Encourages Users to Mix Together New Flavors

By: Michael Baxter - Published: • References: pepsispire & psfk
Coca-Cola has been using ultra high-tech vending machines for the last little while to not only boost sales, but encourage people to try all the Coke products; The Pepsi Spire is looking to make the race more of a competition. Where the Coca-Cola Freestyle machine was large and offered every Coke product under the sun, the Pepsi Spire is much leaner and encourages flavor mixing.

The way the Pepsi Spire works is much like the Freestyle. First, the user picks the type of drink they want, whether it be Pepsi, Tropicana or the like. The user then adds various flavors to their drink to customize it just the way they like. With choices like lime and cherry, the choices are abundant. Stats for Mixologist Soda Machines Trending: This Quarter & Buzzing
Traction: 1,039 clicks in 16 w
Interest: 1 minutes
Concept: Pepsi Spire
Related: 99 examples / 76 photos
Segment: Neutral, 12-35
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