Coca-Cola has been using ultra high-tech vending machines for the last little while to not only boost sales, but encourage people to try all the Coke products; The Pepsi Spire is looking to make the race more of a competition. Where the Coca-Cola Freestyle machine was large and offered every Coke product under the sun, the Pepsi Spire is much leaner and encourages flavor mixing.
The way the Pepsi Spire works is much like the Freestyle. First, the user picks the type of drink they want, whether it be Pepsi, Tropicana or the like. The user then adds various flavors to their drink to customize it just the way they like. With choices like lime and cherry, the choices are abundant.
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Concept: Pepsi Spire
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Segment: Neutral, 12-35
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