Alternative Insulation

Combining novelty and function, brands turn to unique outerwear materials

Implications - Enhancing traditional winter wear products, brands are turning to material innovations to enhance consumer allure. Levering unexpected elements like gas and electricity to provide warmth, brands are seeking to offer function without added aesthetic fuss. This reflects a turn toward more tech-advanced versions of even the most mundane goods.
SCORE: 4.5
Mild Top 3 Examples: 6,986 Total Clicks Jun 12 - Nov 14
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Consumer Insight Topics: Fashion
Sun-Absorbent Suits - The Solar Charge Suit Absorbs and Traps the Sun's Heat to Keep You Warm
SCORE: 5
Warm 2,223 Clicks Pub: Nov 1, 12
Sun-Absorbent Suits
The Solar Charge Suit Absorbs and Traps the Sun's Heat to Keep You Warm
If this jacket looks like any other jacket, then The Suit Company in Japan has achieved their goal in creating this Solar Charge Suit. This deceptively regular-looking suit was designed for the... [More]
Electrically Insulated Outerwear - Stay Outdoors Longer with the Omni-Heat Electric Squall Jacket
SCORE: 3.9
Mild 3,875 Clicks Pub: Oct 10, 12
Electrically Insulated Outerwear
Stay Outdoors Longer with the Omni-Heat Electric Squall Jacket
The winter weather has been fluctuating a lot over the last few years so it’s best to stay prepared with the Omni-Heat Electric Squall Jacket. The jacket is made with a special heat-... [More]
Gas Insulated Coats - This Klymit Ulaar Jacket Keeps the Cold Out Without Being Big and Bulky
SCORE: 3.1
Mild 888 Clicks Pub: Jun 8, 12
Gas Insulated Coats
This Klymit Ulaar Jacket Keeps the Cold Out Without Being Big and Bulky
The Klymit Ulaar jacket provides cold weather protection while without bulking you up like other winter jackets do. Inside the coat is a thermal heating system powered by argon gas that can be... [More]