Targeting Millennials, Caleb's Kola by Pepsi is Branded as a 'Craft Soda'

By: Laura McQuarrie - Oct 9, 2014
References: dailyfinance & thedieline
PepsiCo's newest brand, 'Caleb's Kola,' is a craft soda that pays tribute to the inventor of Pepsi, Caleb Bradham. The drink was introduced to appeal to the Millennial generation, who have their eyes on products that are simple, authentic and have ingredients that are easy to pronounce.

As such, Caleb's Kola is a simple drink that's made up of sparkling water, Fair Trade cane sugar, an extract from the kola nut and a blend of spices from around the globe. In line with the simplicity of the product itself, the bottle has a retro feel to it, with barely any flashy elements. Since there has been a real push for people to cut down on their consumption of soda, sugar and high fructose corn syrup, this alternative turns to natural sweeteners instead.