Extreme Imitation

Vegetarian meals are created with hyper-realistic detailing to imitate meat

Implications - Moving away from what's sometimes seen as unappealing meat alternatives, brands are cleverly reinventing how vegetarian meals are perceived to broaden appeal. Going to lengths to imitate the look and texture of consumer favorites like hamburgers, brands are making references to such specific features to heighten consumption with a unique sensory experience. This reflects a continuing desire for healthier alternatives that don't feel like a sacrifice.
SCORE: 5.6
This Year and Mild Top 5 Examples: 1,878 Total Clicks Jun 15 - Jun 16
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DEMOGRAPHICS
Consumer Insight Topics: LifestyleFood
Fresh Veggie Burgers - These Plant-Based Burger Patties are Sold in the Refrigerated Case
SCORE: 5.4
This Year and Mild 459 Clicks Pub: May 24, 16
Fresh Veggie Burgers
These Plant-Based Burger Patties are Sold in the Refrigerated Case
The popular vegetarian food company Beyond Meat recently introduced the first line of fresh veggies burgers to be sold in the refrigerated case alongside traditional meat products. While there are a... [More]
Vegan Deli Meat Alternatives - Wheaty's Offers Salami and Sauages That Contain No Animal Bi-Products
SCORE: 6.4
This Year and Mild 327 Clicks Pub: Jun 17, 16
Vegan Deli Meat Alternatives
Wheaty's Offers Salami and Sauages That Contain No Animal Bi-Products
Wheaty’s is a healthy snack brand that specializes in vegan deli meat options that taste almost as good as the real thing. Consisting of salami, smoked meat and sausage options, the brand’... [More]
Juice Pulp Burgers - Shake Shack's Juice Pulp Veggie Burger Redefines Patty Meat
SCORE: 5.2
Mild 808 Clicks Pub: Jun 3, 15
Juice Pulp Burgers
Shake Shack's Juice Pulp Veggie Burger Redefines Patty Meat
Shake Shack created an odd patty meat substitute with the rise of its latest veggie burger. The NYC restaurant is reinventing the way vegetarians indulge in the age-old meal. Following the... [More]
Vegetarian Tempeh Fish Sticks - This Popular Fried Fish Meal is Made Using Fermented Soy Beans
SCORE: 3.7
Mild 124 Clicks Pub: Sep 15, 15
Vegetarian Tempeh Fish Sticks
This Popular Fried Fish Meal is Made Using Fermented Soy Beans
Just because you don’t eat meat doesn’t mean you have to give up on your favorite meals as this vegetarian version of fish sticks and chips proves. These meatless fish sticks are... [More]
Fast Food Bean Burgers - The New Black Bean Burger from Wendy's is a Tasty Vegetarian Option
SCORE: 4.5
This Year and Mild 160 Clicks Pub: Jan 20, 16
Fast Food Bean Burgers
The New Black Bean Burger from Wendy's is a Tasty Vegetarian Option
In an effort to provide a greater range of choices for vegetarians and other health-conscious consumers, Wendy’s has begun testing its Black Bean Burger in three different US cities. The... [More]