Category
Business
Surprise Merch
Trend cluster
Category
Customized
Connectivity
Service providers offer users creative ways to personalize usage.
4.0
Trend score
Trend
What is the Customized Connectivity trend?
Customized Connectivity: Going beyond speed and accessibility, telecom providers are turning to more customized tactics to make user experiences more tailored. Offering platforms and data plans that allow consumers to adjust and adapt content to their liking, services are using personalized platforms to not only heighten engagement, but give users a greater sense of control.
Trend themes
Themes within the Customized Connectivity trend
Three behaviours holding the trend together01
Customization of Products/Services
Business professionals can identify disruptive innovation opportunities in offering personalized platforms to tailor user experiences.
02
Digital Loyalty Platforms
Business professionals can explore the opportunities offered by customer-facing tablets that allow customers to use a free digital loyalty solution at participating locations.
03
Consumer-Generated Content Platforms
Business professionals can tap into and aggregate user-created content all over social media into a highly visual gallery giving marketers the tools to highlight the most dynamic ones.
Industry implications
What the Customized Connectivity trend means for industry
Where the trend changes the playbookFor
Telecommunications
Business professionals in the telecommunications industry can turn to customized tactics to offer tailored experiences to consumers.
For
Digital Marketing
Business professionals in the digital marketing industry can explore digital loyalty and consumer-generated content platforms to build brand loyalty and tap into mobile social marketing.
For
Mobile Devices Industry
Business professionals in the mobile devices industry can offer customizable phone plans and digital loyalty solutions to tap into the unique needs of individual consumers.
Trend signals
Trend signals for Customized Connectivity
Trend score 4.0 out of 10, from popularity 67%, activity 46%, freshness 8%.
Popularity67%
Activity46%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Connectivity trend
4 featured examples from Apr 23, 2014 to Sep 22, 2015CategoryBusiness
Digital Customer Loyalty Platforms
'Swipii' is a Unique Tablet-Based Digital Loyalty Platform
Retailers can benefit from using tablet-based loyalty systems to enhance customer loyalty.
CategoryMarketing
Consumer-Generated Content Platforms
Offerpop's Activate Boosts Loyalty with User Creations
Marketing firms can use user-generated content to build brand loyalty and engage with consumers in a more meaningful way.
CategoryTech
Customizable OS Smartphones
Jolla's Open System Phone Can be Customized Inside & Out
Smartphone manufacturers can benefit from integrating customizable operating systems into their devices as a way to differentiate their brand and compete with established smartpho…
CategoryBusiness
Consumer-Made Phone Plans
This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens
The telecommunications industry can utilize consumer personalization to create customized phone plans and better meet the diverse needs of their customers.
