Customized Connectivity

Service providers offer users creative ways to personalize usage

Implications - Going beyond speed and accessibility, telecom providers are turning to more customized tactics to make user experiences more tailored. Offering platforms and data plans that allow consumers to adjust and adapt content to their liking, services are using personalized platforms to not only heighten engagement, but give users a greater sense of control.
SCORE: 5.3
Mild Top 4 Examples: 5,520 Total Clicks Apr 14 - Sep 15
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Consumer Insight Topics: TechBusinessRetail
Digital Customer Loyalty Platforms - 'Swipii' is a Unique Tablet-Based Digital Loyalty Platform
SCORE: 5.4
Warm 2,419 Clicks Pub: Apr 23, 14
Digital Customer Loyalty Platforms
'Swipii' is a Unique Tablet-Based Digital Loyalty Platform
Swipii is the UK’s first tablet-based digital loyalty platform. Swipii’s clients can set up a customer-facing tablet that allows customers to use a free Swipii card or mobile app that... [More]
Consumer-Generated Content Platforms - Offerpop's Activate Boosts Loyalty with User Creations
SCORE: 5.3
Mild 1,174 Clicks Pub: May 8, 14
Consumer-Generated Content Platforms
Offerpop's Activate Boosts Loyalty with User Creations
Activate by Offerpop is a new digital marketing platform that puts a focus on building brand loyalty and taps into mobile social marketing through user-generated content. The app gives marketers the... [More]
Customizable OS Smartphones - Jolla's Open System Phone Can be Customized Inside & Out
SCORE: 4.1
Mild 1,303 Clicks Pub: Sep 25, 14
Customizable OS Smartphones
Jolla's Open System Phone Can be Customized Inside & Out
There are a lot of choices for smartphones on the market, but Jolla’s offers something new that will be particularly appealing to those who like to customize their phones. The Sailfish OS that... [More]
Consumer-Made Phone Plans - This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens
SCORE: 4.1
Mild 624 Clicks Pub: Sep 22, 15
Consumer-Made Phone Plans
This 'Sure' Store Lets Consumers Build Phone Plans on Huge Touch Screens
Sure’s new and interactive cellphone shop features large touch screens that allow consumers to browse options inside the store and create their own personalized phone plans. The idea of... [More]