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The ManiaMania ‘Obscura’ Campaign Stars Julia Restoin Roifeld

By: Meghan Young - Published: • References: themaniamania & fashiongonerogue
The ManiaMania ‘Obscura’ ad campaign is inspired by the cult horror film 'Suspiria.' Showcasing the Australia-based accessory label's latest collection against a geometric marble backdrop designed by Anna Karlin, the looks are dark and edgy, which is perfect for the upcoming fall season. Even without this film reference, the Gothic undertone would have been hard to miss thanks to the black lipstick and ensembles she exclusively dons throughout the photoshoot.

Shot by photographer Bjorn Iooss, the ManiaMania ‘Obscura’ ad campaign model and fashion royalty offspring Julia Restoin Roifeld. Designers Melanie Kamsler and Tamila Purvis' ManiaMania ‘Obscura’ creations are perfectly suited to such a theme. Mysterious and vintage-like, the necklaces, bracelets and rings are fit for a practicing witch as well as fashionistas. Stats for Gothic Geometric Fashion Ads Trending: This Quarter & Buzzing
Traction: 2,154 clicks in 23 w
Interest: 2 minutes
Concept: ManiaMania ‘Obscura’
Related: 59 examples / 45 photos
Segment: Females, 18-55
Comparison Set: 21 similar articles, including: edgy bedroom fashion ads, instagram-casted fashion ads, and sun-drenched 60s fashion ads.