Playful Vegetarian

Broadening market appeal, vegetarian products receive a playful makeover

Implications - Seeking to make meat alternatives more appealing, brands are turning to more recognizable packaging designs for allure. Referencing takeout boxes and traditional fast food packaging, brands are using mainstream food references to offer an element of fun and familiarity. Such playful aesthetics allow consumers to feel connected with conventional consumer products, without sacrificing a need for a more health-conscious lifestyle.
SCORE: 6.1
Hot Top 4 Examples: 35,465 Total Clicks Jul 14 - Dec 14
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Consumer Insight Topics: MarketingLifestyleFoodBranding
Beet Burger Boxes - This Vegetarian Burger Box Design Cleverly Promotes a Plant-Based Burger
SCORE: 6.2
Hot 5,062 Clicks Pub: Dec 2, 14
Beet Burger Boxes
This Vegetarian Burger Box Design Cleverly Promotes a Plant-Based Burger
The ‘Meet Beat’ burger box designed by Isabel Leal Bergstrand and Lina Forsgren poses a creative way to spread the word about vegetarian eating. In developing a campaign to promote the... [More]
Purse-Like Takeout Bags - Gustav Karlsson Reimagines the Take Out Box to Be Chic and Eco-Friendly
SCORE: 6.4
Hot 18,158 Clicks Pub: Jul 2, 14
Purse-Like Takeout Bags
Gustav Karlsson Reimagines the Take Out Box to Be Chic and Eco-Friendly
Traditional take out box packaging that’s made of styrofoam, plastic or some sort of paper usually have pretty basic, but unappealing designs that are not great in terms of their aesthetics... [More]
Manly Vegetarian Packaging - BUTCH's Packaging for Men Champions Manly Non-Meat Eaters
SCORE: 6.5
Hot 8,247 Clicks Pub: Dec 2, 14
Manly Vegetarian Packaging
BUTCH's Packaging for Men Champions Manly Non-Meat Eaters
A quick look at this packaging for men might have you thinking that there are some real meat products inside, until you take note of BUTCH’s slogan: “Real Men. Mock Meat.” The... [More]
Playful Vegetarian Packaging - This Concept Vegetarian Food Packaging Features Literal 'Veg Heads'
SCORE: 5.1
Warm 3,998 Clicks Pub: Dec 2, 14
Playful Vegetarian Packaging
This Concept Vegetarian Food Packaging Features Literal 'Veg Heads'
This vegetarian food packaging concept from graphic design student Polly Augusta Louise of Plymouth University brings a whole new meaning to the term “veg head.” The concept explores... [More]