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Delicious Design League Crafts a Hairy Label for Upton's Naturals

By: Susan Keefe - Published: • References: deliciousdesignleague & thedieline
The Chicago-based company Upton's Naturals enlisted the creative assistance of the firm Delicious Design League to craft the perfect packaging for the company's product. Featuring the work of the talented Chicago-based artist Johnny Sampson, the Upton's Naturals label exudes the kind of stylistic flare usually reserved for turn-of-the-century medicine bottles.

Upton's Naturals manufactures premium vegan/vegetarian meat alternatives that are GMO and cholesterol-free, high in protein and low in fat and carbs. In keeping with the company's gentle approach to the environment and human health, Delicious Design League chose to create a label made of 18-point chipboard printed with soy-based inks. Each of Upton's Naturals products are differentiated by the state of the mascot's facial hair, going from clean shaven to a mutton chop moustache combo.

Old-fashioned, playful and hairy, the Upton's Naturals branding is eco-friendly and quirky to boot. Stats for Fascinating Facial Hair Branding Trending: Older & Mild
Traction: 1,764 clicks in 127 w
Interest: 2.7 minutes
Concept: Delicious Design League
Related: 74 examples / 57 photos
Segment: Neutral, 18-55
Comparison Set: 27 similar articles, including: bonehead biscuit branding, pantone chip branding, and revealing coffee cups.