These SM Store ads by Out of the Box advertising in Delhi follow the concept of a new kind of pet care and dog food.
The art direction of the ads is impeccable, with mutt mosaics made from doggy treats. This favored store is releasing such a cute campaign to announce the release of vegetarian dog food, following the pattern of extravagant pet humanization that has recently swept consumers worldwide.

From pet apparel to pet housing, and now to particular pet diets, pet humanization reaches new heights in the SM Store ads and new line of products. Ultimately, these SM Store ads are selling more than dog food, they're selling a revolution in the way people care for their pets.