Category
Tech
Delegated Interfaces
Trend cluster
Category
Experiential
Gifting
The ritual of opening presents is augmented to be interactive and exciting.
3.7
Trend score
Trend
What is the Experiential Gifting trend?
Experiential Gifting: Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design.
Trend themes
Themes within the Experiential Gifting trend
Three behaviours holding the trend together01
Experiential Gifting
As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design.
02
Sustainable Packaging
Innovative solutions to consumer waste, such as plantable wrapping paper, enable consumers to maintain tradition, while respecting the sustainable practices of modern lifestyles.
03
Luxury Gift Packaging
With the rise of affluent consumers seeking luxury experiences, brands adept at luxury gift packaging can use fashion co-branding of everyday items to create unique products for consumers.
Industry implications
What the Experiential Gifting trend means for industry
Where the trend changes the playbookFor
Retail Fashion
Innovative fashion collaborations present opportunities for luxury brand co-branding and crossover appeal within the retail sector.
For
E-commerce
As retail sales continue to shift towards e-commerce platforms, companies that specialize in online packaging and e-commerce delivery can cater to experiential gift givers.
For
Sustainable Consumer Goods
Companies developing environmentally conscious consumer goods, including innovative and sustainable packaging materials, can capitalize on the growth in consumer interest in sustainable lifestyles.
Trend signals
Trend signals for Experiential Gifting
Trend score 3.7 out of 10, from popularity 53%, activity 50%, freshness 8%.
Popularity53%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Experiential Gifting trend
5 featured examples from Jul 10, 2015 to Nov 2, 2016CategoryLifestyle
Cobranded Designer Teas
These Kusmi Tea Tins Were Designed by Jean Paul Gaultier
The fashion industry can explore collaborations with tea brands to create unique products and expand their brand presence.
CategoryLifestyle
Wine Advent Calendars
New District's Wine Calendar is a Flavorful Christmas Countdown
Retailers can tap into the growing demand for adult advent calendars by offering a variety of themed options, including alcohol-themed calendars.
CategoryFashion
Black-Tie Beauty Boxes
Glossier's 'Black Tie Box Set' is Dressed Up for the Holiday Season
The beauty industry can leverage the demand for exclusive holiday collections and premium packaging to offer customers a curated and hassle-free gifting experience.
CategoryFashion
Book-Shaped Jewelry Boxes
This Secret Jewelry Box is Able to Store and Hide Precious Accessories
The home organization and storage industry can leverage book-shaped storage solutions to cater to customers seeking creative and compact storage options.
CategoryEco
Plantable Wrapping Paper
The Blooming Plantables Biodegradable Gift Wrap Paper is Lined with Seeds
The stationery and gift wrap industry can capitalize on the trend of eco-friendly gift wrapping by designing and producing biodegradable gift wrapping paper embedded with seeds or…
