The ritual of opening presents is augmented to be interactive and exciting
Implications - Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design.
Trend Themes
1. Experiential Gifting - As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design.
2. Sustainable Packaging - Innovative solutions to consumer waste, such as plantable wrapping paper, enable consumers to maintain tradition, while respecting the sustainable practices of modern lifestyles.
3. Luxury Gift Packaging - With the rise of affluent consumers seeking luxury experiences, brands adept at luxury gift packaging can use fashion co-branding of everyday items to create unique products for consumers.
Industry Implications
1. Retail Fashion - Innovative fashion collaborations present opportunities for luxury brand co-branding and crossover appeal within the retail sector.
2. E-commerce - As retail sales continue to shift towards e-commerce platforms, companies that specialize in online packaging and e-commerce delivery can cater to experiential gift givers.
3. Sustainable Consumer Goods - Companies developing environmentally conscious consumer goods, including innovative and sustainable packaging materials, can capitalize on the growth in consumer interest in sustainable lifestyles.
5 Featured, 44 Examples:
415,941 Total Clicks
Date Range:
Dec 14 — Nov 16
Trending:
Warm
Consumer Insight Topics:
