Experiential Gifting

The ritual of opening presents is augmented to be interactive and exciting

Implications - Brands and consumers are focusing more on the experience surrounding gift giving rather than the actual gift itself, which is being reflected with interactive wrapping paper and elaborate packaging. As consumers become more concerned with appearance and experience, this shift towards experiential gift giving marks a preference for more physical and visual enticements in product design.
SCORE: 6.5
This Quarter and Mild Top 5 Examples: 3,913 Total Clicks Jul 15 - Nov 16
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Consumer Insight Topics: Art & DesignDesignEco
Cobranded Designer Teas - These Kusmi Tea Tins Were Designed by Jean Paul Gaultier
SCORE: 5.4
Warm 1,810 Clicks Pub: Jul 10, 15
Cobranded Designer Teas
These Kusmi Tea Tins Were Designed by Jean Paul Gaultier
These Kusmi Tea tins were specially designed by Jean Paul Gaultier ahead of his Grand Palais retrospective. For the special collaboration, JPG selected two of Kusmi Tea’s oldest flavors,... [More]
Wine Advent Calendars - New District's Wine Calendar is a Flavorful Christmas Countdown
SCORE: 6.9
Warm 1,280 Clicks Pub: Nov 13, 15
Wine Advent Calendars
New District's Wine Calendar is a Flavorful Christmas Countdown
In preparation for the arrival of Christmas, New District put together a wine calendar to help adults count down the days until the holiday festivities begin. The unconventional calendar takes the... [More]
Black-Tie Beauty Boxes - Glossier's 'Black Tie Box Set' is Dressed Up for the Holiday Season
SCORE: 6.5
This Quarter and Warm 363 Clicks Pub: Nov 2, 16
Black-Tie Beauty Boxes
Glossier's 'Black Tie Box Set' is Dressed Up for the Holiday Season
The direct-to-consumer beauty brand Glossier recently debuted its exclusive Black Tie Box Set for the holiday season. While many people go out of their way to ensure that their gifts are wrapped up... [More]
Book-Shaped Jewelry Boxes - This Secret Jewelry Box is Able to Store and Hide Precious Accessories
SCORE: 5.7
This Quarter and Mild 207 Clicks Pub: Oct 5, 16
Book-Shaped Jewelry Boxes
This Secret Jewelry Box is Able to Store and Hide Precious Accessories
This secret jewelry box comes in the shape of a book and is able to hide expensive items in a way that does not require locks. People who cannot afford safes or choose not to use them will likely... [More]
Plantable Wrapping Paper - The Blooming Plantables Biodegradable Gift Wrap Paper is Lined with Seeds
SCORE: 3.5
This Year and Untested 253 Clicks Pub: Dec 22, 15
Plantable Wrapping Paper
The Blooming Plantables Biodegradable Gift Wrap Paper is Lined with Seeds
Designed to be a sustainable solution to holiday waste, the Blooming Plantables biodegradable gift wrap paper is intended to be planted after use to provide flowers and nutrients to gardens. As the... [More]