Category
Fashion
Sneaker Theater
Trend cluster
Category
Beyond
Braids
The plaits of last year are replaced with even more intricate hairstyles.
4.0
Trend score
Trend
What is the Beyond Braids trend?
Beyond Braids: It's undeniable that in the beauty world, this past couple years marked the era of the braided hairstyle. This is in part due to its intricacy -- a good braid is a testament to a person's skill. Taking this a step further, beauty bloggers and professional stylists alike are going beyond the braid and into even more complex coif territory as a channel to further communicate prestige.
Trend themes
Themes within the Beyond Braids trend
Three behaviours holding the trend together01
Complex Coif
Beauty bloggers and professional stylists are going beyond the braid and into even more complex coif territory as a channel to further communicate prestige.
02
Rainbow Hair
Hair trends have embraced rainbow hues in braided hairstyles.
03
Braided Bangs
Braided beaded bangs are an atypical hairstyle with a modern day Cleopatra vibe.
Industry implications
What the Beyond Braids trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Beauty professionals can create products and tutorials that replicate intricate, rainbow hued and atypical hairstyles to match current hair trends.
For
Fashion Industry
Designers can create an entire collection of textured apparel and accessories complemented by rugged and boho Himalayan fishtail braids as showcased by Etro.
For
Music Industry
Hairstylists can be inspired by the hairstyles of musicians like FKA twigs and create new looks that capture the music artist's style.
Trend signals
Trend signals for Beyond Braids
Trend score 4.0 out of 10, from popularity 51%, activity 62%, freshness 8%.
Popularity51%
Activity62%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Beyond Braids trend
5 featured examples from Feb 7, 2013 to Sep 13, 2014CategoryFashion
Nomadic Rugged Braid Hairstyles
Himalayan Fishtail Braids are Creating Waves on Fashion Runways
Opportunity to create and market hair care products and services inspired by the nomadic and Silk Road lifestyle.
CategoryLifestyle
Valentine's Day Hairstyles
The Heart Bun by The Beauty Department is Romantically Girly
A growing industry that can capitalize on the demand for unique and trendy hairstyles.
CategoryFashion
Rainbow-Hued Braided Hairstyles
The Nylon Mexico December 2013 Issue Stars Chloe Norgaard
Opportunity for hair salons and stylists to incorporate rainbow-hued braided hairstyles as a popular trend among customers.
CategoryPop Culture
Cinnamon Bun Updo Guides
The Braided Hair Updo Tutorial Provides a Look at a High Do
Disruptive innovation opportunity: Introduce new cosmetic products that help achieve the desired aesthetic look in a simple and time-efficient manner.
CategoryFashion
Braided Beaded Bangs
FKA twigs Debuts a Hairstyle Worthy of a Modern Day Cleopatra
Innovative hairstyling techniques and the use of cultural elements may set new trends and lead to market differentiation.
