Known for its fine textiles and famous paisley prints, Italian family brand Etro's Fall 2014 runway show was not only accomplished for its beautifully tailored pieces but for the fishtail braids the models donned on the runway.
The new collection features a whole lot of layering of textures, patterns, colors and embroideries that were perfectly complemented by the hippy fishtail braids.
Inspired by Himalayan landscapes, the whole Etro collection was rugged, boho and modern, and the hairstyle pays homage to women traveling the Silk Road. Fashion and beauty blogs exploded with tutorials on how to get the braid just right, and fans are going to be donning this style for a long time to come.
“I see the models as nomads who’ve traveled the Silk Road from China through Mongolia, Tibet and Nepal, passing through sandstorms and high winds of harsh travel,” says hairstylist Eugene Souleiman.
What's Driving This Trend
- Nomadic-inspired Hairstyles
- Opportunity to create hair products or services inspired by the nomadic lifestyle and the Silk Road.
- Hippy Braids
- Opportunity to design accessories and fashion pieces that complement the rugged and boho vibe of fishtail braids.
- Fashion and Beauty Blogging
- Opportunity to create content on blogs and social media platforms that cater to the growing trend of nomadic-inspired hairstyles.
Who This Affects Most
- Beauty and Personal Care
- Opportunity to create and market hair care products and services inspired by the nomadic and Silk Road lifestyle.
- Fashion
- Opportunity to design and market accessories and clothing pieces that complement the rugged and boho vibe of fishtail braids.
- Marketing and Advertising
- Opportunity to create content marketing campaigns that cater to the growing trend of nomadic-inspired hairstyles.
