The Nylon Mexico December 2013 editorial doesn't seem fazed by the fact that it is the holiday season. Instead of following the suit of other fashion publications, it centers around a very summer-filled cover shoot, which sets the tone for the rest of the magazine. Playfully punk with a colorful attitude and dreams of beach weather, the defining feature of this photoshoot has to be the model's rainbow-hued braided hair.
Starring Chloe Norgaard, the Nylon Mexico December 2013 editorial is quirkily titled 'Crayon Ponyfish.' The American beauty was lensed by photographer Andrew Kuykendall and styled by Hanna Koskinen, who clad her in youthful designs by such labels as For Love & Lemons, Saint Laurent and Levi’s.
What's Driving This Trend
- Colorful Hairstyles
- Opportunity for hair salons and stylists to offer unique and vibrant hair colors and styles.
- Summer-inspired Fashion Shoots
- Opportunity for fashion magazines and brands to create summer-themed editorials and campaigns during non-summer seasons.
- Creative Hair Braiding
- Opportunity for hair accessories and styling products companies to create innovative tools for creating unique braided hairstyles.
Who This Affects Most
- Hair Salons and Stylists
- Opportunity for hair salons and stylists to incorporate rainbow-hued braided hairstyles as a popular trend among customers.
- Fashion Magazines
- Opportunity for fashion magazines to attract readers with non-traditional seasonal editorials featuring colorful hairstyles.
- Hair Accessories and Styling Products
- Opportunity for hair accessories and styling products companies to create and market products specifically for creative hair braiding techniques.
