Empowered Parody

Addressing gender issues, women turn to satirical videos for social expression

Implications - Bonding over social issues like gender inequality, women are turning to forms of satire for a more self-reflexive form of commentary. Engaging in role-reversal skits and social experiments, females are using the power of videos to not only bring other like-minded individuals together, but also provide a more lighthearted approach to making social change.
SCORE: 3.7
Untested Top 4 Examples: 2,295 Total Clicks Aug 14 - Dec 14
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Consumer Insight Topics: Pop CultureCelebsViral
Off-Limit Remark Videos - BuzzFeed Highlights Phrases You Should Never Say to Women
SCORE: 5.5
Warm 1,186 Clicks Pub: Oct 15, 14
Off-Limit Remark Videos
BuzzFeed Highlights Phrases You Should Never Say to Women
The ‘7 Things You Should Never Say to Women’ video from BuzzFeed calls out some of the phrases that are frequently used on women that many women find to be insulting or offensive. Some... [More]
Drunk Girl Social Experiments - This Video Captures Men's Reaction to a Drunk Girl in Public
SCORE: 3.9
Untested 426 Clicks Pub: Nov 13, 14
Drunk Girl Social Experiments
This Video Captures Men's Reaction to a Drunk Girl in Public
Media Marketing company Stephen Zhang has released a social experiment titled ‘Drunk Girl in Public.’ The video follows in the footsteps of another viral video, created by Hollaback!,... [More]
Sci-Fi Pop Parodies - This Nerdist Star Wars Parody Video is All About That Base, No Rebels
SCORE: 4.2
Untested 452 Clicks Pub: Nov 19, 14
Sci-Fi Pop Parodies
This Nerdist Star Wars Parody Video is All About That Base, No Rebels
This Star Wars parody video spoofs both Meghan Trainor’s hit song All About That Bass and the famous sci-fi film franchise at the same time. From Nerdist, All About That Base turns Trainor&#... [More]
Role-Reprising Office Skits - Joan Holloway Returns to a Modern Office to Promote Gender Equality
SCORE: 1.1
Untested 231 Clicks Pub: Aug 8, 14
Role-Reprising Office Skits
Joan Holloway Returns to a Modern Office to Promote Gender Equality
This silly yet thought provoking Funny or Die video features Christina Hendricks as her Mad Men character Joan Holloway trying to work in a modern office. The short video clip shows Joan... [More]