Category
Tech
Metal Manufacturing
Trend cluster
Category
App-Enabled
Sporting
The social aspect of team sports is transitioned to mobile technology.
4.1
Trend score
Trend
What is the App-Enabled Sporting trend?
App-Enabled Sporting: Apps and social networks specifically designed for the sporting consumer are on the rise as technological integration is demanded across all industries. As consumers crave social interaction for solo activities like jogging, apps designed to increase socialization are expanding the need for more connected everyday tasks.
Trend themes
Themes within the App-Enabled Sporting trend
Three behaviours holding the trend together01
Gamification
By adding gaming elements or competitions, workout apps are becoming more engaging and enjoyable to users.
02
Social Integration
Incorporating social networking features to workout apps helps users have a more communal experience while also maintaining accountability.
03
Wearable Technology
Apps that are compatible with wearable technology, such as smartwatches, are becoming more convenient for users to access and view their fitness progress.
Industry implications
What the App-Enabled Sporting trend means for industry
Where the trend changes the playbookFor
Fitness
Fitness companies can integrate gamification elements to make exercising more enjoyable, while also using wearable technology to allow users to better monitor their progress.
For
Mobile Technology
With the rise of fitness apps and the demand for more social integration, mobile technology companies can create innovative apps that combine different types of physical activity with social elements
For
Gaming
Gaming companies can expand their market by developing apps that incorporate physical activity in a fun and engaging way, such as leaderboard challenges for running or jogging.
Trend signals
Trend signals for App-Enabled Sporting
Trend score 4.1 out of 10, from popularity 66%, activity 50%, freshness 8%.
Popularity66%
Activity50%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the App-Enabled Sporting trend
4 featured examples from Apr 3, 2014 to Oct 28, 2015CategoryTech
Smartwatch Running Apps
The Runkeeper App's Smartwatch Functionality Makes It More Convenient
The growing demand for smartwatch fitness apps presents opportunities for the fitness technology industry to develop innovative features and functionalities that enhance workout e…
CategoryLifestyle
Walk-Encouraging Apps
The Trace AppLet's People Send Secret Messages Decoded by Walking
The fitness industry can leverage social fitness apps to attract and engage a wider audience, promoting physical activity as a social and enjoyable experience.
CategoryLifestyle
Interactive Running Apps
Compete to Capture Territory with 'Run An Empire'
Opportunity for sports and fitness brands to develop interactive apps that motivate users to exercise and compete for territory.
CategoryLifestyle
Action Sport Apps
Shrick is a Social Networking App for Extreme Sports Enthusiasts
Opportunities for social networking platforms to target niche markets, such as extreme sports enthusiasts, and provide them with specialized features and communities.
