Kit Cuisine

Combining convenience and experience to satiate the modern foodie

Implications - When it comes to food, consumers are facing an interesting conundrum: what's more important, convenience or quality? Finding a way to converge both, kit cuisine allows consumers to add a personal touch and have a full (though pre-assembled) food experience. This speaks to the idea of labor as a necessary novelty, especially within foodie culture.
SCORE: 5.4
Warm Top 4 Examples: 20,799 Total Clicks Nov 14 - Nov 15
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Consumer Insight Topics: BusinessLifestyleFoodRetail
InFlight Cocktail Kits - The Carry On Cocktail Kit Livens Up the Drink Choices When In the Air
SCORE: 7.3
V. Hot 15,544 Clicks Pub: Nov 15, 14
InFlight Cocktail Kits
The Carry On Cocktail Kit Livens Up the Drink Choices When In the Air
While some airlines may already provide free drinks, their menus still leave much to be desired for those who want more than wine and straight forward mixes; enter the Carry On Cocktail Kit. It is... [More]
Pre-Packed Picnic Kits - The Daily Grill's Picnic Menu Helps You Enjoy a Multi-Course Meal on the Go
SCORE: 4.1
Warm 3,428 Clicks Pub: Dec 12, 14
Pre-Packed Picnic Kits
The Daily Grill's Picnic Menu Helps You Enjoy a Multi-Course Meal on the Go
Enjoying a picnic is always a treat, but preparing one requires a lot of time—unless you go the route of ordering off of the picnic menu from the Daily Grill. As for what you’ll find in... [More]
Vegan Meal Kit Deliveries - The 'Purple Carrot' Encourages Consumers to Cook Meat-Free Meals at Home
SCORE: 4.8
Mild 584 Clicks Pub: Nov 3, 15
Vegan Meal Kit Deliveries
The 'Purple Carrot' Encourages Consumers to Cook Meat-Free Meals at Home
Mark Bittman recently left his job at the New York Times to join a vegan meal kit delivery service called the ‘Purple Carrot.’ In recent years, food delivery services have risen in... [More]
Recipe Kit Subscriptions - HelloFresh Delivers Healthy and Fresh Ingredients on a Weekly Basis
SCORE: 3.5
Mild 1,243 Clicks Pub: Apr 24, 15
Recipe Kit Subscriptions
HelloFresh Delivers Healthy and Fresh Ingredients on a Weekly Basis
If variety is a challenge for you when it comes to getting meals on the table, this delivery service offers a weekly recipe kit. HelloFresh lets you pick three recipes every week and will deliver... [More]