Brand Deconstruction

Organizations appear more approachable by reverting to simplicity

Implications - It's not uncommon for a brand to reinvent itself, however in recent times, it seems most rebranding initiatives opt for something less flashy and more approachable. This reversion to simplicity may be counter-intuitive in a time when brands are battling for consumers' attention through various channels. However, this is where the appeal lies: simplicity is now uncommon and a way to separate oneself from the crowd.
SCORE: 4.7
Mild Top 4 Examples: 8,180 Total Clicks Jul 14 - Mar 15
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Inclusive TV Rebranding - ABC's Rebranding Utilizes Hashtags and Returns to an Old Name and ABC Logo
SCORE: 5.9
Warm 2,158 Clicks Pub: Sep 11, 14
Inclusive TV Rebranding
ABC's Rebranding Utilizes Hashtags and Returns to an Old Name and ABC Logo
The Australian Broadcasting Corporation is rebranding using a hashtag, returning to the name ABC and using a previous ABC logo. This rebrand is ultimately a return for their main television channel... [More]
Wholehearted Airline Rebrands - The Southwest Airlines Rebrand
SCORE: 3.9
Warm 1,196 Clicks Pub: Mar 4, 15
Wholehearted Airline Rebrands
The Southwest Airlines Rebrand
While the new logo was revealed in late 2014, the Southwest Airlines rebrand by Lippincott continues to take shape as images of promotional materials hit the Internet. The vibrant rebranding effort... [More]
Rebranded Lemonade Campaigns - Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
SCORE: 5.1
Mild 889 Clicks Pub: Jul 11, 14
Rebranded Lemonade Campaigns
Mike's Hard Lemonade Honors 1 Million Facebook Fans with a New Name
In celebration of reaching 1 million Facebook fans, Mike’s Hard Lemonade decided to rebrand itself for the day in celebration of their millionth fan, Paul. For 24 hours, Mike’s Hard... [More]
Retro Rebranded Packaging - This Shure Special Edition Microphone Gets a Vibrant Vintage Image
SCORE: 3.3
Mild 3,937 Clicks Pub: Jan 12, 15
Retro Rebranded Packaging
This Shure Special Edition Microphone Gets a Vibrant Vintage Image
This example of a fabulous retro rebrand demonstrates that a fresh brand identity can come from old image. MiresBall was given the job of jazzing up a box for a special edition product to help... [More]