This Tim Hortons Christmas Campaign Created a Snow-Covered Log Cabin

By: Christopher Magsambol - Nov 20, 2015
References: 900chml & marketingmag
This holiday season, the Tim Hortons Christmas campaign continues last year's tradition of #warmwishes, by actually granting them this year.

The campaign transformed one Tim Horton's location in Grimsby into a snow-covered log cabin where visitors were asked to submit a good deed that the brand will grant. The six weeks leading up to Christmas will see various themes on social media such as 'Lend a Helping Hand,' 'Spread Cheer' and 'Give Back.' Using these themes, visitors of the cafe will request good deed ideas like shoveling a neighbor's driveway or donating to a shelter. These deeds will then be executed by the Tim Hortons team.

The initiative is headquartered in 'The House of Warm Wishes,' and attempts to build on the brand's long-standing culture as the center of many Canadian communities.