Satirical Dad

Fathers are humorously represented in ads to showcase modern paternal figures

Implications - No longer considered an out-of-date parental figure, dads are taking the limelight in campaigns to showcase how paternal perceptions have changed. Featured in ads and commercials rapping and making witty pop culture comments, dads are being portrayed in a more youthful, involved manner. This reflects a shift toward more relaxed and easy-going attitudes toward parenthood.
SCORE: 5
Mild Top 6 Examples: 22,522 Total Clicks Jan 13 - May 15
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DEMOGRAPHICS
Consumer Insight Topics: MarketingLifestyleFoodCommercials
Husband Maternity Photography - One Woman's Husband Decided to Commemorate Her Pregnancy Himself
SCORE: 6.3
V. Hot 9,628 Clicks Pub: Jul 30, 14
Husband Maternity Photography
One Woman's Husband Decided to Commemorate Her Pregnancy Himself
The term “husband maternity photos” might sound like a bad joke to you, but for one Reddit user, it’s all too real. When he found out that his wife didn’t want to take... [More]
Singing Dad Auto Ads - Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
SCORE: 4.6
Warm 1,085 Clicks Pub: Mar 13, 13
Singing Dad Auto Ads
Fiat UK's 'The Fatherhood' Features Stellar 80s Moves and Unicorns
Fiat UK has just launched a commercial that is a follow-up to last year’s viral success called ‘The Motherhood,’ where a mother raps about her struggles of parenthood. This equally... [More]
Punny Father's Day Beer Ads - The Heineken 'Legendary Dad Jokes' Campaign Showcases Cheesy Jokes
SCORE: 3.8
Mild 9,530 Clicks Pub: Jun 17, 13
Punny Father's Day Beer Ads
The Heineken 'Legendary Dad Jokes' Campaign Showcases Cheesy Jokes
Popular beer company Heineken has found a clever and hilarious way to celebrate Father’s Day while promoting its product with the ‘Legendary Dad Jokes’ campaign. This campaign... [More]
Child-Inspired Home Pranks - The Nissan With Dad Campaign Focuses on Making Family a Priority
SCORE: 4.2
Mild 774 Clicks Pub: May 19, 15
Child-Inspired Home Pranks
The Nissan With Dad Campaign Focuses on Making Family a Priority
The Nissan With Dad Super Bowl campaign was a unique one for a couple of reasons. First of all, it was teased atypically. Instead of a clip from the actual commercial, the company shared a fun prank... [More]
Transforming Power Phone Ads - The Sprint NBA Commercial Warns Viewers of Unusual Changes
SCORE: 4
Mild 714 Clicks Pub: Jan 13, 13
Transforming Power Phone Ads
The Sprint NBA Commercial Warns Viewers of Unusual Changes
What could happen when your Sprint device with Truly Unlimited Data gives you access to the NBA? That’s what Team Sprint (Leo Burnett and Digitas) wanted to find out. In the :30 spot for... [More]
Father-Anthem Cereal Ads - Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing
SCORE: 3.9
Untested 791 Clicks Pub: Jul 23, 14
Father-Anthem Cereal Ads
Peanut Butter Cheerios #HowtoDad Campaign is Hilariously Endearing
The Peanut Butter Cheerios #HowtoDad commercial is an anthem for fathers around the world. It goes through all of the awesome ways dads can be revered by their children as well as reasons why such... [More]