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More: Olympics
Score: 4.7
This Year and Mild Top 4 Examples: 3,954 Total Clicks Date Range: Nov 13 - Apr 14
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Consumers condense holiday meals into sweets to aid an on-the-go lifestyle
Implications - With the hectic lifestyle of most adult consumers, participating in conventional holiday activities can be challenging. Seeking to indulge in the familiarity of holiday dishes in a more convenient manner, consumers are turning to condensed desserts that infuse festive flavors into more compact, and easy-to-make goods. Infusing the essence of holiday meals into ordinary sweets combines the comfort of home-cooked goods with the need for more accessible, on-the-go indulgences. [More]
Score: 7.1
V. Hot Top 4 Examples: 63,219 Total Clicks Date Range: Nov 12 - May 13
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Consumers are turning to sarcastically funny products to show affection
Implications - Sarcastic humor is an increasingly appealing form of comedy that's being integrated into products that are typically understood to be more predictable. Taking the place of sentimental statements in greeting cards, fashion and more, consumers are showing a preference for humorous and somewhat subversive statements with an edge. [More]
Score: 5.8
Warm Top 4 Examples: 42,351 Total Clicks Date Range: Sep 11 - Feb 12
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Innovations encouraging the opposite of love and commitment
Implications - While there are many innovations encouraging love, romance and commitment -- especially around Valentine's Day -- many of today's consumers view being single as a good thing. Now, there are innovations that help consumers break up with their partners and play the field, ranging from online break-up services and affair-encouraging campaigns to hotels that cater specifically to singles. These innovations aid and even encourage singledom, suggesting that today's notion of love and romance has changed remarkably from what it was in previous generations. [More]
Score: 7.9
This Year and Hot Top 4 Examples: 41,404 Total Clicks Date Range: Nov 11 - Feb 14
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Madeover classic holiday themes defy convention
Implications - While some would never dream of tampering with the traditional image of Santa Claus and other holiday motifs, some consumers and companies are doing just that. Whether it's a DIY project or a brand's novelty product, these remakes on tradition provide a shock factor that many consumers, who wish to go against convention, embrace. [More]
Score: 5.7
Hot Top 4 Examples: 29,836 Total Clicks Date Range: Dec 11 - Dec 11
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Alternative Christmas tree options are novel and eco-friendly
Implications - Having a Christmas tree is an integral part of holiday decorating, but more consumers are looking to eco-friendly and novel alternatives to the living, breathing aboreal. Available today is everything from plastic to cardboard tannenbaums for environmentally friendly celebrating, while at the same time brands are appealing to novelty by creating things like drink barrel trees and toy brick trees, which also serve to cultivate a company's branding and marketing message. [More]
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Score: 4.6
Warm Top 4 Examples: 39,274 Total Clicks Date Range: Feb 10 - Jul 10
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Consumers respond to the World Cup's viral sport symbol, the vuvzela
Implications - Throughout the 2010 FIFA World Cup, the vuvuzela caught the attention of millions. Due to its ear-splitting sound, the noisemaker has experienced a love/hate relationship among consumers—a relationship that marketers are more than happy to exploit. Familiar global symbols such as this have the power to appeal to various industries, whether professional sports, fashion or video games. [More]
Score: 6.3
V. Hot Top 4 Examples: 336,699 Total Clicks Date Range: Apr 07 - Sep 08
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The 2010 Olympics will turn Vancouver into an advertiser's playground
Implications - “With Glowing Hearts,” Vancouver will play host to the 2010 Winter Olympic Games. As the Sea to Sky region is transformed into welcoming grounds for the world’s best athletes and global media, the BC city will become a marketer’s haven. Studying west coast innovation now offers insight into what may appeal. [More]
Score: 5
Warm Top 4 Examples: 54,472 Total Clicks Date Range: Aug 07 - Sep 08
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Designers and futurists are offering insight into what's to come
Implications - A range of mass scale innovations and designs are expected to be created by 2012, and an endless stream of promises are being made for the changes we should expect. In the next three years, the world is hopeful to see many more green innovations and dedicated advances to help moderate climate change. [More]
Score: 3
Mild Top 4 Examples: 20,294 Total Clicks Date Range: May 08 - Sep 08
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Global events capable of inspiring a varied range of event-themed artwork
Implications - From home and product design to paintings and performing arts, the Beijing Olympics managed to inspire a lot of creativity. Both officially sponsored artwork, like dance performances to hype the games, and the works of Olympic fan designers, like themed home wash basins, were abundant. [More]