Consumer Insights

Emerging special opportunities for innovators, entrepreneurs and creative minds

Trend Hunter Dashboards
Newly Added
Category List
Full Index


Score: 4.8
This Year and Mild Top 4 Examples: 1,528 Total Clicks Date Range: Dec 14 - Dec 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Traditional holiday recipes are augmented with the vegan consumer in mind
Implications - Meat-free consumers are rebelling against turkey and dairy-laden goods by switching up traditional ingredients to make holiday meals more sustainable. As the health boom encourages consumers to think more critically about nutrition, vegan versions of holiday fare make cuisine more applicable for all. [More]
Score: 6.7
V. Hot Top 4 Examples: 27,983 Total Clicks Date Range: Sep 14 - Dec 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers opt for presents that do good for a holistic approach to gift giving
Implications - As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life. [More]
Score: 5.8
This Year and Warm Top 4 Examples: 4,489 Total Clicks Date Range: Nov 14 - Aug 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Apps for giving presents target the connected consumer craving convenience
Implications - Upgrading the online shopping experience to be even more convenient, gifting apps are helping consumers to give with less effort. The rise of eCommerce has augmented consumers to demand convenience and guidance when purchasing goods, which brands are responding to by offering apps focused on efficient buying. [More]
Score: 7.1
This Year and Hot Top 4 Examples: 3,770 Total Clicks Date Range: Nov 14 - Mar 16
DEMOGRAPHICS
Popularity
Activity
Freshness
Brands give back to consumers by offering presents for interaction
Implications - Looking to foster a loyal following, brands are creating campaigns that offer consumers a gift for interacting with them. Blending aspects of loyalty programs and publicity stunts, the gift giving campaigns create a more community-based experience for current customers and broaden the appeal to new demographics. [More]
Score: 7.1
This Year and Warm Top 4 Examples: 16,235 Total Clicks Date Range: Nov 14 - Nov 15
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers encourage those around them to create their own presents with kits
Implications - Instead of DIYing a gift for someone, consumers are taking the reverse approach by giving elaborate kits as presents. This collaboration-focused movement fosters a more intimate experience for all those involved to deliver an interactive, tangible product that's more appealing than a pre-made item. [More]
Score: 4.2
Mild Top 4 Examples: 12,803 Total Clicks Date Range: Dec 13 - Oct 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Adult consumers turn to more refined products to celebrate the holidays
Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot. [More]
Score: 5.1
Warm Top 3 Examples: 6,048 Total Clicks Date Range: Jan 12 - Sep 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Holiday references pop up during unexpected seasons to capture emotions
Implications - Seeking to capture the sentimental qualities associated with holidays, brands are showcasing seasonal references during unexpected times of the year. Allowing consumers to experience the joy and familiarity that comes with certain holidays like Christmas, brands are incorporating icons like Santa Claus into non-seasonal campaigns, using holiday references to connect with viewers on a more emotional level. [More]
Trend Hunter Services
Score: 6.6
Hot Top 4 Examples: 55,318 Total Clicks Date Range: Jan 14 - Aug 14
DEMOGRAPHICS
Popularity
Activity
Freshness
Blase consumers use insulting stationary to ironically show their affection
Implications - The cheeky humor of Internet culture is spilling into the real world as consumers use often profane greeting cards to show their appreciation. This seemingly antithetical approach denotes young consumer preference for everyday irony and humor to better interact with members of their generation. [More]
Score: 6.2
V. Hot Top 4 Examples: 95,474 Total Clicks Date Range: Nov 12 - May 13
DEMOGRAPHICS
Popularity
Activity
Freshness
Consumers are turning to sarcastically funny products to show affection
Implications - Sarcastic humor is an increasingly appealing form of comedy that's being integrated into products that are typically understood to be more predictable. Taking the place of sentimental statements in greeting cards, fashion and more, consumers are showing a preference for humorous and somewhat subversive statements with an edge. [More]