DEMOGRAPHICS
Find out how these brands use Trend Hunter PRO to kick start innovation...
New in Special Category List Full Index
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Sarcastic Sentiments Assisted Single Revised Tradition Faux Holidecor Adaptive Symbolism Olympride |
Imagined 2012 Olympicreativity 1695 Total PRO Trends™ |
| Score:
7.7 | This Month and Warm
Top 6 Examples:
Date Range:
24,514 Total Clicks Jun 12 - May 13 |
| Popularity | |
| Activity | |
| Freshness |
Sarcastic Sentiments
Consumers are turning to sarcastically funny products to show affectionImplications - Sarcastic humor is an increasingly appealing form of comedy that's being integrated into products that are typically understood to be more predictable. Taking the place of sentimental statements in greeting cards, fashion and more, consumers are showing a preference for humorous and somewhat subversive statements with an edge. [More]
 Snarky Mother's Day Cards |
 Sarcastically Thought-Provoking Tees |
 Sarcastic Statement Sweaters |
 Cat Meme-Tributing Treats |
 Shocking Sarcastic Totes |
 Shooting Range Stationary |
Filed in: Lifestyle Art & Design Design Life Special Holiday Romance
| Score:
5.8 | Warm
Top 6 Examples:
Date Range:
36,481 Total Clicks Mar 11 - Feb 12 |
| Popularity | |
| Activity | |
| Freshness |
Assisted Single
Innovations encouraging the opposite of love and commitmentImplications - While there are many innovations encouraging love, romance and commitment -- especially around Valentine's Day -- many of today's consumers view being single as a good thing. Now, there are innovations that help consumers break up with their partners and play the field, ranging from online break-up services and affair-encouraging campaigns to hotels that cater specifically to singles. These innovations aid and even encourage singledom, suggesting that today's notion of love and romance has changed remarkably from what it was in previous generations. [More]
 Angsty Amour Accessories |
 Offensive Adultery-Promoting Ads |
 Brilliant Break-Up Services |
 Literal Heartbreak Hotels |
 Post-Breakup Makeover Guides |
 Online Breakup Bazaars |
Filed in: Lifestyle Romance Unique Clusters Special Marketing
| Score:
6.9 | Hot
Top 6 Examples:
Date Range:
69,599 Total Clicks Dec 10 - Jan 12 |
| Popularity | |
| Activity | |
| Freshness |
Revised Tradition
Madeover classic holiday themes defy conventionImplications - While some would never dream of tampering with the traditional image of Santa Claus and other holiday motifs, some consumers and companies are doing just that. Whether it's a DIY project or a brand's novelty product, these remakes on tradition provide a shock factor that many consumers, who wish to go against convention, embrace. [More]
 Bloody Christmas Bags |
 Undead Holiday Decor |
 Lewd Father Christmas Figures |
 Madeover Santa Greetings |
 Reality TV Christmas Decor |
 Creepy Kris Kringle Books |
Filed in: Pop Culture Art & Design Special Holiday Clusters Humor
| Score:
5.3 | Warm
Top 6 Examples:
Date Range:
24,621 Total Clicks Nov 11 - Dec 11 |
| Popularity | |
| Activity | |
| Freshness |
Faux Holidecor
Alternative Christmas tree options are novel and eco-friendlyImplications - Having a Christmas tree is an integral part of holiday decorating, but more consumers are looking to eco-friendly and novel alternatives to the living, breathing aboreal. Available today is everything from plastic to cardboard tannenbaums for environmentally friendly celebrating, while at the same time brands are appealing to novelty by creating things like drink barrel trees and toy brick trees, which also serve to cultivate a company's branding and marketing message. [More]
 Drink Barrel Arboreals |
 Odd Inverted Tannenbaums |
 Literal Green Holidecor |
 Giant Cardboard Tannenbaums |
 Sleek Sustainable Holidecor |
 Toy Brick Trees |
Filed in: Special Art & Design Design Holiday Clusters Social Media
| Score:
4.7 | Warm
Top 6 Examples:
Date Range:
46,177 Total Clicks Feb 10 - Jul 10 |
| Popularity | |
| Activity | |
| Freshness |
Adaptive Symbolism
Consumers respond to the World Cup's viral sport symbol, the vuvzelaImplications - Throughout the 2010 FIFA World Cup, the vuvuzela caught the attention of millions. Due to its ear-splitting sound, the noisemaker has experienced a love/hate relationship among consumers—a relationship that marketers are more than happy to exploit. Familiar global symbols such as this have the power to appeal to various industries, whether professional sports, fashion or video games. [More]
 Wedding Dress Digitography |
 Google World Cup Buttons |
 114-Foot Noisemakers |
 Singing Sandwich Containers |
 One-Man Horn Sections |
 Mario Music Makers |
Filed in: Pop Culture Humor Special Internet Sports Lifestyle Games Tech
