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Score: 8.6
Recent and V. Hot Top 4 Examples: 13,063 Total Clicks Date Range: Sep 14 - Dec 14
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Consumers opt for presents that do good for a holistic approach to gift giving
Implications - As consumers become more focused on how contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life. [More]
Score: 7.3
Recent and Warm Top 4 Examples: 3,205 Total Clicks Date Range: Apr 13 - Dec 14
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Apps for giving presents target the connected consumer craving convenience
Implications - Upgrading the online shopping experience to be even more convenient, gifting apps are helping consumers to give with less effort. The rise of eCommerce has augmented consumers to demand convenience and guidance when purchasing goods, which brands are responding to by offering apps focused on efficient buying. [More]
Score: 7.5
Recent and Warm Top 4 Examples: 3,434 Total Clicks Date Range: Jul 14 - Dec 14
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Brands give back to consumers by offering presents for interaction
Implications - Looking to foster a loyal following, brands are creating campaigns that offer consumers a gift for interacting with them. Blending aspects of loyalty programs and publicity stunts, the gift giving campaigns create a more community-based experience for current customers and broaden the appeal to new demographics. [More]
Score: 8.1
Recent and Warm Top 4 Examples: 4,943 Total Clicks Date Range: Nov 14 - Dec 14
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Consumers encourage those around them to create their own presents with kits
Implications - Instead of DIYing a gift for someone, consumers are taking the reverse approach by giving elaborate kits as presents. This collaboration-focused movement fosters a more intimate experience for all those involved to deliver an interactive, tangible product that's more appealing than a pre-made item. [More]
Score: 6
This Quarter and Mild Top 4 Examples: 9,197 Total Clicks Date Range: Dec 13 - Oct 14
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Adult consumers turn to more refined products to celebrate the holidays
Implications - As the holiday market remains an industry that's heavily juvenile, many brands are creating refined products to broaden appeal for adults. This expansion speaks to consumers' nostalgic nature while offering something more appropriate for the grown-up lifestyle, satisfying multiple desires in one shot. [More]
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Score: 6.8
This Year and Warm Top 3 Examples: 5,648 Total Clicks Date Range: Jan 12 - Sep 14
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Holiday references pop up during unexpected seasons to capture emotions
Implications - Seeking to capture the sentimental qualities associated with holidays, brands are showcasing seasonal references during unexpected times of the year. Allowing consumers to experience the joy and familiarity that comes with certain holidays like Christmas, brands are incorporating icons like Santa Claus into non-seasonal campaigns, using holiday references to connect with viewers on a more emotional level. [More]
Score: 4
This Year and Mild Top 4 Examples: 5,342 Total Clicks Date Range: Nov 13 - Apr 14
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Consumers condense holiday meals into sweets to aid an on-the-go lifestyle
Implications - With the hectic lifestyle of most adult consumers, participating in conventional holiday activities can be challenging. Seeking to indulge in the familiarity of holiday dishes in a more convenient manner, consumers are turning to condensed desserts that infuse festive flavors into more compact, and easy-to-make goods. Infusing the essence of holiday meals into ordinary sweets combines the comfort of home-cooked goods with the need for more accessible, on-the-go indulgences. [More]
Score: 6.8
V. Hot Top 4 Examples: 67,881 Total Clicks Date Range: Nov 12 - May 13
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Consumers are turning to sarcastically funny products to show affection
Implications - Sarcastic humor is an increasingly appealing form of comedy that's being integrated into products that are typically understood to be more predictable. Taking the place of sentimental statements in greeting cards, fashion and more, consumers are showing a preference for humorous and somewhat subversive statements with an edge. [More]
Score: 5.6
Warm Top 4 Examples: 44,460 Total Clicks Date Range: Sep 11 - Feb 12
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Innovations encouraging the opposite of love and commitment
Implications - While there are many innovations encouraging love, romance and commitment -- especially around Valentine's Day -- many of today's consumers view being single as a good thing. Now, there are innovations that help consumers break up with their partners and play the field, ranging from online break-up services and affair-encouraging campaigns to hotels that cater specifically to singles. These innovations aid and even encourage singledom, suggesting that today's notion of love and romance has changed remarkably from what it was in previous generations. [More]
Score: 7.3
This Year and Hot Top 4 Examples: 42,449 Total Clicks Date Range: Nov 11 - Feb 14
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Madeover classic holiday themes defy convention
Implications - While some would never dream of tampering with the traditional image of Santa Claus and other holiday motifs, some consumers and companies are doing just that. Whether it's a DIY project or a brand's novelty product, these remakes on tradition provide a shock factor that many consumers, who wish to go against convention, embrace. [More]