Brands give back to consumers by offering presents for interaction
Implications - Looking to foster a loyal following, brands are creating campaigns that offer consumers a gift for interacting with them. Blending aspects of loyalty programs and publicity stunts, the gift giving campaigns create a more community-based experience for current customers and broaden the appeal to new demographics.
Trend Themes
1. Gift-giving Campaigns - Brands are creating campaigns that offer consumers a gift for interacting with them, creating community-based experiences for current customers that broaden the appeal to new demographics.
2. Surprise and Delight Marketing - Brands are putting together experiences with spontaneous and surprising elements to reward loyal customers and engage new ones.
3. Gamification of Advertising - Interactive, playful challenges with spontaneous rewards have become more commonplace in advertising campaigns across industries.
Industry Implications
1. Retail - Gift-giving campaigns have become more prevalent in the retail industry, with brands seeking to maximize brand loyalty and create emotional connections with customers.
2. Travel & Hospitality - Surprise and delight marketing is having a significant impact on the travel industry, where personalized, intimate experiences are essential to driving loyalty and repeat business.
3. Advertising & Marketing - Gamification of advertising has revolutionized the industry, allowing brands to leverage technology and unconventional tactics to drive consumer engagement and brand awareness.
5 Featured, 44 Examples:
177,040 Total Clicks
Date Range:
Nov 14 — Mar 16
Trending:
Average
Consumer Insight Topics:
