Branded Gifting

Brands give back to consumers by offering presents for interaction

Implications - Looking to foster a loyal following, brands are creating campaigns that offer consumers a gift for interacting with them. Blending aspects of loyalty programs and publicity stunts, the gift giving campaigns create a more community-based experience for current customers and broaden the appeal to new demographics.
SCORE: 6.3
This Year and Mild Top 5 Examples: 4,466 Total Clicks Nov 14 - Mar 16
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DEMOGRAPHICS
Consumer Insight Topics: MarketingInteractiveSocial Media
Airline Holiday Surprises - Air Canada Gives the 'Gift of Home' to Canadians Living Abroad
SCORE: 4.6
Warm 1,853 Clicks Pub: Dec 8, 14
Airline Holiday Surprises
Air Canada Gives the 'Gift of Home' to Canadians Living Abroad
Air Canada is getting into the giving mood this holiday season with their amazing ‘Gift of Home’ campaign. Focusing on creating lifelong memories and experiences, the airline got two... [More]
Wrapping Paper Posters - Coca-Cola's Poster Ads Double as Free Wrapping Paper
SCORE: 5.8
Mild 1,170 Clicks Pub: Nov 6, 14
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
Since many of Coca-Cola’s campaigns are centered around creating moments of happiness, this Christmas campaign has a poster ad in a mall double as a station that gives away free wrapping paper.... [More]
Speed-Testing Sneaker Billboards - Reebok's Running Challenge Gives Free Sneakers to Fast Runners
SCORE: 6.7
This Year and Mild 333 Clicks Pub: Mar 1, 16
Speed-Testing Sneaker Billboards
Reebok's Running Challenge Gives Free Sneakers to Fast Runners
This gamified billboard created for Reebok displays sneakers, while encouraging pedestrians to participate in a running challenge in order to receive free running shoes—only the fastest runner... [More]
Gift-Sharing Stunts - JCPenney's 'The Gift of Giving' Helps Shoppers Gift Other Consumers
SCORE: 5.7
Mild 578 Clicks Pub: Dec 17, 14
Gift-Sharing Stunts
JCPenney's 'The Gift of Giving' Helps Shoppers Gift Other Consumers
As part of its #JustGotJingled campaign, JCPenney is encouraging this holiday season to be all about ‘The Gift of Giving,’ whether that means shoveling the snow off of a neighbor’s... [More]
Heartfelt Gifting Campaigns - The #GrouponSelfie Campaign Rewards People with Surprise Gifts
SCORE: 4.7
Mild 532 Clicks Pub: Dec 3, 14
Heartfelt Gifting Campaigns
The #GrouponSelfie Campaign Rewards People with Surprise Gifts
In order to reward those who work hard and do good for others, Groupon set up the #GrouponSelfie campaign to help people on social media nominate those deserving of surprise gifts this holiday season.... [More]