Category
Eco
Power Modularity
Trend cluster
Category
Social Good
Gifting
Consumers opt for presents that do good for a holistic approach to gift giving.
4.6
Trend score
Trend
What is the Social Good Gifting trend?
Social Good Gifting: As consumers become more focused on how they contribute to causes in their daily lives, the rise in responsible gifting is creating a more conscious approach to the holiday season. This movement signifies a preference to expand socially responsible aspects into all areas of life.
Trend themes
Themes within the Social Good Gifting trend
Three behaviours holding the trend together01
Socially Responsible Gifting
Consumers are looking for gifts that contribute to social good and causes, shaping a more conscious approach to holiday gifting.
02
Artisanal and Fair Trade Products
Shopping for artisanal and fair trade goods can help economically disadvantaged artists and artisans in emerging economies and post-conflict areas.
03
Promoting Equality and Diversity in Kids' Products
Kids' products that promote diversity and embrace differences are gaining popularity and can contribute to promoting a culture of inclusivity.
Industry implications
What the Social Good Gifting trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers can capitalize on socially responsible consumer trends by offering eco-friendly, fair trade, and socially responsible products.
For
Artisanal Industry
Artisans in post-conflict areas and emerging economies can benefit from fair trade programs and initiatives that aim to empower them economically.
For
Children's Products Industry
Manufacturers and retailers of children's products can cater to a growing market that values diversity, inclusivity, and teaching social values.
Trend signals
Trend signals for Social Good Gifting
Trend score 4.6 out of 10, from popularity 78%, activity 53%, freshness 8%.
Popularity78%
Activity53%
Freshness8%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Social Good Gifting trend
6 featured examples from May 22, 2014 to Oct 29, 2015CategoryEco
Eco Paper Gift Boxes
These Reusable Kraft Paper Gift Boxes are Ideal for DIY Gift Wrapping
The eco-friendly packaging industry, such as manufacturers of biodegradable materials, can take advantage of the rising popularity of sustainable gift packaging solutions like Pre…
CategoryFashion
Animal-Saving Scrunchies
Sales of Ezzy Lynn's Scrunchie Hair Ties Aid Endangered Wildlife
The fashion industry can bring a significant impact by driving a cause-based market for animal conservation efforts.
CategorySocial Good
Socially Conscious Throw Pillows
These Home Decor Items From Far & Wide Collective are Uzbekistani
The social enterprise sector can explore disruptive innovation opportunities by providing platforms and resources for artisans in post-conflict areas and emerging economies.
CategorySocial Good
Artisan-Benefitting Kitchenware
Shopping for a Change's Fair Trade Kitchenware is Artisanal
Home goods industry can tap into fair trade kitchenware products to provide consumers with ethically sourced and sustainable kitchen tools.
CategorySocial Good
Natural South African Cosmetics
Wema Bodycare Uses Simple Ingredients for Eco Products
Companies in the beauty and cosmetics industry can innovate by incorporating more eco-friendly and vegan options into their product lines.
CategoryFashion
Kids Equality Socks
The 'Pals Socks' for Kids Come in Mismatched Pairs to Embrace Differences
Opportunity for children's clothing brands to incorporate inclusive designs and messaging into their product offerings.
