Imagine the time, energy and money that you would save if you didn't have to dry-clean, hand-wash, hang-dry or iron your dress shirts. For those with office jobs, these are likely quite consuming tasks! Believe it or not, Wool&Prince shirts guarantee that you'll only need to put them through half of these cleaning procedures, and no more than three times per year.
The company's innovative Cotton-Soft fabric is made from fine wool. It resists wrinkling and has natural odor-free properties that absorb and evaporate sweat so efficiently that smell-causing bacteria don't have the chance to grow. Fifteen testers were given Wool&Prince shirts and challenged to stink them up and crumple them by wearing them during a wide range of activities; still, the Wool&Prince shirts kept up their incredible crispness and freshness.
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Concept: Wool & Prince Shirts
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Segment: Males, 12-55+
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