Communal Play

A focus on group learning and playing sees related toys rise in popularity

Implications - While technology typically encourages children to work and play individually, a resurgence of activities and toys that require a group are on the rise. These kind of products and initiatives foster a stronger sense of community by building a basis of interactivity as early as possible.
SCORE: 4.5
This Year and Mild Top 4 Examples: 2,834 Total Clicks Oct 14 - Apr 16
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: ToysYouthLife-Stages
Craft-Containing Cans - The Creativity Can Lets Kids Get Imaginative With Less Structure in Place
SCORE: 5.2
Warm 1,978 Clicks Pub: Jan 15, 15
Craft-Containing Cans
The Creativity Can Lets Kids Get Imaginative With Less Structure in Place
The Creativity Can is full of craft materials that will keep kids occupied while boosting creative thinking. The big can includes over 100 craft components that allow children to make whatever they... [More]
Cooperation-Promoting Board Games - The Feed the Woozle Game Encourages Children to Work Together
SCORE: 3.8
This Year and Untested 193 Clicks Pub: Apr 7, 16
Cooperation-Promoting Board Games
The Feed the Woozle Game Encourages Children to Work Together
‘Feed the Woozle’ by Peaceable Kingdom is a kid-friendly board game that encourages cooperation instead of competition. One of the problems with traditional board games is that they... [More]
Emotive Pixel Toys - PIXL Characters Display Their Personalities on a Small 8-Bit Display
SCORE: 4.7
This Year and Untested 104 Clicks Pub: Apr 12, 16
Emotive Pixel Toys
PIXL Characters Display Their Personalities on a Small 8-Bit Display
Six ‘PIXL’ characters were introduced at London’s Toy Fair 2016 at Olympia, giving young kids a fun new way to express themselves with emojis. Each of the toys comes with a... [More]
Group Coloring Games - Chroma Cubes Challenges You to Be Quick & Creative
SCORE: 2
Untested 559 Clicks Pub: Oct 10, 14
Group Coloring Games
Chroma Cubes Challenges You to Be Quick & Creative
Rather than arbitrarily coloring by number, Chroma Cubes is a coloring game for groups that turns a slow-paced activity into a fun challenge. The game involves several colored die that must be... [More]