Category
Tech
Metal Manufacturing
Trend cluster
Category
Communal
Play
A focus on group learning and playing sees related toys rise in popularity.
2.7
Trend score
Trend
What is the Communal Play trend?
Communal Play: While technology typically encourages children to work and play individually, a resurgence of activities and toys that require a group are on the rise. These kind of products and initiatives foster a stronger sense of community by building a basis of interactivity as early as possible.
Trend themes
Themes within the Communal Play trend
Three behaviours holding the trend together01
Group Learning and Play
Increased interest in activities and toys that require collaboration, encouraging early interactivity among children.
02
Cooperative Play
A shift away from competitive play stimulates friendship and camaraderie between children.
03
Emotive Pixel Toys
PIXL Characters give kids a new way to express themselves with 8-bit display designs and customization options.
Industry implications
What the Communal Play trend means for industry
Where the trend changes the playbookFor
Education and Learning
Education professionals can adopt group activities to create early interactivity and encourage collaboration among children.
For
Toy and Game Manufacturing
Develop toys and board games that promote cooperative play over competitive play.
For
Emerging Technology
Create new children's toys that offer greater freedom and opportunities for interaction with others, like the emotive pixel toys.
Trend signals
Trend signals for Communal Play
Trend score 2.7 out of 10, from popularity 44%, activity 28%, freshness 8%.
Popularity44%
Activity28%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial (not a primary audience)
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Communal Play trend
4 featured examples from Oct 10, 2014 to Apr 12, 2016CategoryLife-Stages
Craft-Containing Cans
The Creativity Can Lets Kids Get Imaginative With Less Structure in Place
The toy industry could capitalize on the trend of unstructured play and promote open-ended toys and activities that encourage kids to use their imagination.
CategoryLife-Stages
Cooperation-Promoting Board Games
The Feed the Woozle Game Encourages Children to Work Together
Opportunity: Explore new designs and concepts for board games that promote cooperation.
CategoryLife-Stages
Emotive Pixel Toys
PIXL Characters Display Their Personalities on a Small 8-Bit Display
Opportunity for toy manufacturers to tap into the market for emotive pixel toys that combine digital interactivity and personal expression.
CategoryLife-Stages
Group Coloring Games
Chroma Cubes Challenges You to Be Quick & Creative
The board game industry can embrace the trend of group coloring games, creating innovative products that combine creativity and competition.
