Backseat Athleticism

Fitness no longer has the spotlight when it comes to sporting events

Implications - A few years back, the emergence of a hyper-challenging obstacle race called Tough Mudder ushered in a new, socially focused and humblebrag-heavy form of fitness. Now, the social focus and opportunity to share the experience with like-minded people has taken over the fitness aspect. For today's connection-craving consumer, any relevant pop culture staple with a fan base can (and should) become an obstacle race.
SCORE: 6.5
This Year and Warm Top 6 Examples: 5,829 Total Clicks Feb 14 - May 16
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Consumer Insight Topics: Pop CultureLifestyleSports
Athletic Comedian Run Campaigns - Kevin Hart's Run with Hart Program is Part of the Nike Run Club
SCORE: 5.2
This Year and Warm 555 Clicks Pub: May 5, 16
Athletic Comedian Run Campaigns
Kevin Hart's Run with Hart Program is Part of the Nike Run Club
Launched by Nike Run Club in 2015, the Run with Hart program showcases Kevin Hart as an avid runner and athlete in addition to being a talented actor, writer and comedian. The campaign saw Hart lead... [More]
Alcohol-Driven Sporting Events - The Wicked Wine Run Takes Place in Vineyards and Wineries
SCORE: 6.1
Warm 1,640 Clicks Pub: Dec 17, 14
Alcohol-Driven Sporting Events
The Wicked Wine Run Takes Place in Vineyards and Wineries
Some people participate in marathons and similar sporting events for personal fitness goals, others join them for the social aspect as is the case with the Wicked Wine Run. Or simply for the alcohol.... [More]
Farmer Obstacle Courses - The Farm Man Challenge Takes Place on a Corn Maze
SCORE: 5.5
Warm 1,028 Clicks Pub: Dec 17, 14
Farmer Obstacle Courses
The Farm Man Challenge Takes Place on a Corn Maze
Linder Farms Corn Maze is the home of the annual The Farm Man Challenge, which just held its fourth race this year. As far as niche sporting events go, this particular obstacle course is in the... [More]
Sporty Slime Events - The 5K Slime Run Boasts Messy Obstacles and Zones
SCORE: 5.4
Mild 945 Clicks Pub: Dec 17, 14
Sporty Slime Events
The 5K Slime Run Boasts Messy Obstacles and Zones
There are gruelling obstacle courses such as Tough Mudder and the Spartan Race that are designed to push people’s limits and then there are fun sporting events like The Slime Run. Although it... [More]
Porky Charity Races - Bacon Chase by Red Frog Events Benefits St. Jude Children's Research Hospital
SCORE: 5.1
Mild 1,275 Clicks Pub: Feb 26, 14
Porky Charity Races
Bacon Chase by Red Frog Events Benefits St. Jude Children's Research Hospital
With the popularity of charity runs, marathons and obstacle courses on the rise, it is only natural that they are becoming even more specific; take the Bacon Chase as a perfect example. It is a... [More]
Apocalyptic Sport Experiences - The Zombie Run Tests Participants' Survivor Mentalities
SCORE: 5
Mild 386 Clicks Pub: Dec 17, 14
Apocalyptic Sport Experiences
The Zombie Run Tests Participants' Survivor Mentalities
It isn’t every day that a person has to run for their life and although that’s a relief, the Zombie Run simulates an apocalyptic event to help keep participants on their toes. More of an... [More]