The New Stella Mccartney Adidas Campaign Features Energetic Imagery

By: Riley von Niessen - Jan 23, 2017
References: adidas & hypebae
The new Stella McCartney adidas Spring/Summer 2017 campaign is rife with color, with models Karlie Kloss and Octavious Freeman posing athletically in fitness apparel against backdrops of bright blue, coral and more. A variety of the images also feature Chelsey Korus, a popular yoga instructor with a substantial social media following.

It's reported that the entire Stella McCartney adidas campaign is meant to be a celebration of "the modern female athlete who overcomes every new challenge thrown her way." Karlie Kloss described her experience on set of the campaign by saying, "During the shoot, I learned new ways to strengthen both my body and mind from the other incredible women who champion this exciting new collection. This campaign is all about making your own rules but also embracing inspiration from others."