Responsive Radio

Keeping the old medium alive means making something more custom for consumers

Implications - Today's consumer needs multi-sensory entertainment that is shareable and custom, rendering traditional radio a thing of the past. The medium has taken the first step to remedying this with online radio and personally curated content. Taking it a step further, however, means integrating responsive technology to take the guesswork out of entertaining.
SCORE: 2.9
Untested Top 3 Examples: 4,713 Total Clicks Mar 14 - Dec 14
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Consumer Insight Topics: TechMultimedia
Smart Music-Streaming Devices - Prizm Selects Music Depending On Who's In The Room
SCORE: 4.7
Warm 3,623 Clicks Pub: Oct 18, 14
Smart Music-Streaming Devices
Prizm Selects Music Depending On Who's In The Room
Prizm is a unique musing-streaming device that selects music based on the individual tastes of which particular listener happens to be in the room. It is even capable of deciding what kind of music... [More]
Vocal Response Radio Advertising - XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
SCORE: 2.3
Untested 800 Clicks Pub: Oct 16, 14
Vocal Response Radio Advertising
XAPPmedia Runs Interactive Radio Ads With Audio-Based Asks
Some mediums are built for more engaging advertising than others, so one company is making interactive radio ads. XAPPmedia is a platform that aims to turn online radio advertisements into more of a... [More]
Custom Radio News Apps - Newsbeat Converts Text-Based News Stories to Voice-Read Audio Stories
SCORE: 1.1
Untested 290 Clicks Pub: Mar 22, 14
Custom Radio News Apps
Newsbeat Converts Text-Based News Stories to Voice-Read Audio Stories
Newsbeat is an app that is trying to revolutionize the way people consume news. The app takes content from its parent company Tribune Company’s newspapers and feeds into a text-to-speech... [More]