Humorizing Finance

Banks and creditors turn to satirical campaigns to become more approachable

Implications - Moving away from traditionally mature marketing strategies, institutions like banks are turning to comical campaign strategies to connect with consumers. Using cartoon characters and millennial references to add humor to experiences such as making loans and managing debt, banks are seeking to not only engage younger audiences, but create a more approachable perception of financial institutions.
SCORE: 4.9
Mild Top 4 Examples: 5,199 Total Clicks Dec 13 - Jan 15
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Consumer Insight Topics: MarketingLifestyleCredit Crunch
Christmas Carol-Inspired Bank Reports - PNC Lets You Create Toys While Delivering 2013 CPI Report
SCORE: 5.5
Warm 1,261 Clicks Pub: Dec 10, 13
Christmas Carol-Inspired Bank Reports
PNC Lets You Create Toys While Delivering 2013 CPI Report
Bank advertisements are almost always informative when talking about their Consumer Price Index report (CPI) for the year 2013. But not this bank. In order to celebrate its 30th Anniversary, America-... [More]
Anime Banking Campaigns - Okinawa’s Bank of the Ryukyus Bank Ad Campaign Stars Colorful Characters
SCORE: 5.4
Mild 1,404 Clicks Pub: Aug 12, 14
Anime Banking Campaigns
Okinawa’s Bank of the Ryukyus Bank Ad Campaign Stars Colorful Characters
Anime characters are used to promote just about everything in Japan, but this bank ad campaign for Okinawa’s Bank of the Ryukyus or Ryugin is pretty unusual. The ad stars two colorful, big-eyed... [More]
Mock Application Ads - FirstBank's App Ads Show Analog Versions of Twitter, Facebook & Angry Birds
SCORE: 5.4
Mild 1,966 Clicks Pub: Aug 4, 14
Mock Application Ads
FirstBank's App Ads Show Analog Versions of Twitter, Facebook & Angry Birds
These app ads for FirstBank’s mobile app feature real life versions of popular mobile apps like Twitter, Facebook and the Angry Birds game. The ads depict a carrier pigeon with a message... [More]
Comical Credit Ads - Interac's Funny Winter Ads Make the Most of Canada's Cold Season
SCORE: 2.7
Untested 568 Clicks Pub: Dec 19, 14
Comical Credit Ads
Interac's Funny Winter Ads Make the Most of Canada's Cold Season
Set up on the same day that the city of Toronto got its biggest snowfall for the year, these comical winter ads from Interac make the most of the season for high amounts of snow and shopping.... [More]