Category
World
Recovery Hospitality
Trend cluster
Category
Shareable
Service
Consumers willingly trade in private services for communal experiences.
3.8
Trend score
Trend
What is the Shareable Service trend?
Shareable Service: As a desire for cost-conscious living rises, companies are adapting their services to provide consumers with economic alternatives through sharing. Offering consumers the chance to split taxi fares and reduce hotel rates, retailers are encouraging buyers to share typically private experiences with others. This not only helps to reduce overall costs, but serves to heighten typically solitary experiences with a social aspect.
Trend themes
Themes within the Shareable Service trend
Three behaviours holding the trend together01
Sharing Economy
The trend towards cost-conscious living is driving the rise of sharing economy, where consumers are encouraged to share typically private experiences with others, allowing companies to offer economic alternatives.
02
Subscription-Based Sharing Platforms
Subscription-based sharing platforms encouraging consumers to join and share goods for various activities including camping, farming irrigation management, and renting vacation properties as a group.
03
Ride-Sharing Services
Ride-sharing services such as UberPool are becoming popular, where riders are matched with someone in their area who is taking a similar route, making ride-sharing more efficient and cost-effective.
Industry implications
What the Shareable Service trend means for industry
Where the trend changes the playbookFor
Hospitality
Hospitality businesses can take advantage of subscription-based sharing platforms and hotel-sharing platforms similar to VeryUs to offer groups more affordable options, as well as offer communal experiences such as brewery tours and food festivals to capitalize on the trend towards communal experiences.
For
Transportation
Ride-sharing services and fare-splitting options such as those offered by UberPool are becoming increasingly popular alternatives to traditional taxis as consumers seek to reduce transportation costs. Car rental companies can benefit by offering car-sharing services that encourage groups to share ownership and costs.
For
Agtech
Agtech can leverage technologies such as SWIIM to optimize irrigation management and crop yields, as well as adopt subscription-based sharing platforms allowing farmers to sell or lease surplus water as the trend towards cost-conscious living continues.
Trend signals
Trend signals for Shareable Service
Trend score 3.8 out of 10, from popularity 68%, activity 40%, freshness 8%.
Popularity68%
Activity40%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Shareable Service trend
5 featured examples from Jul 31, 2013 to Oct 15, 2015CategoryBusiness
Camping Gear Sharing Platforms
The Outdoor Exchange Subscription Service is for Outdoor Equipment
The outdoor retail industry can capitalize on the trend of camping gear sharing platforms by partnering with or creating their own subscription services, expanding their customer…
CategoryAutos
Fare-Splitting Cab Services
UberPool Lets You Share a Taxi Ride and Split the Fare with Strangers
UberPool disrupts the traditional taxi industry by offering a more affordable and efficient shared transportation service.
CategoryWorld
Temporary Roomate-Finding Apps
The Easynest App Lets You Share to Get Reduced Hotel Rates
The hospitality industry can tap into the trend of temporary roommate-finding apps to offer innovative services that cater to solo travelers looking for budget-friendly accommodat…
CategoryEco
Water Rental Services
SWIIM is Like Airbnb for Sharing Water with Those in Need
SWIIM's water rental services for farmers present innovative ways to monetize and optimize water usage in agriculture.
CategoryTech
Hotel-Sharing Platforms
This Service Helps Travelers Rent Vacation Properties as a Group
The hospitality industry can leverage group accommodation trends to offer larger units and attract budget-conscious travelers.
