The Christmas Audi Adaptive Light Brings Color and Cheer to Cars

By: Meghan Young - Dec 18, 2014
References: audiusa & adeevee
The Audi Adaptive Light has been given the Christmas treatment as promoted in the car company's latest ad campaign. A limited edition of the unique feature, the campaign reads, "Just to wish you happy holidays." Although Audi could have easily left it at that, a simple well-wish, the brand decided to be a little more festive and offer their customers something truly special.

The Audi Adaptive Light Christmas ad campaign was created by Verba, an ad agency based in Milan, Italy. It features a closeup of the light in all of its colorful and cheerful glory. The Audi Adaptive Light campaign was creative directed by Luca Cortesini and Michelangelo Cianciosi with art direction by Cristiana Soriano and copy by writer Elsa Tomassetti. The image might speak for itself, but the holiday greeting is a nice touch.