The large sign uses electro-luminescent vinyl technology from Safe Lites. Located on the I-70, facing eastbound traffic, the FirstBank Billboard will illuminate the night sky, keeping drivers alert with its glowing presence.
Implications - Businesses have changed billboards and ads into something that's more than just an image of the product. Television and the Internet have allowed them to think outside of the box in coming up with techniques that will lure consumers to advertisements. Whether it's viral marketing or extravagant billboards, brands will always find new ways to attract consumers via media by any means necessary.