Branded content extends into useful, problem-solving apps
Implications - Incentivizing consumer interaction and participation, brands are using useful apps to further integrate branded content into peoples' lives. Moving beyond apps that simply direct consumers toward a given product or service, this new take involves solving a problem or providing a worthwhile service to incite consumer interest. This shift signifies a move toward more integrated and subtly branded content, with a focus on consumer needs.
Trend Themes
1. Useful Branded Apps - Brands are using apps to solve problems or provide services in a more integrated and subtly branded content approach.
2. Real-time Virtual Experience Apps - Apps that offer virtual experiences, such as makeup testing or car test drives, are becoming more popular among consumers.
3. Social Collaboration Apps - Apps that promote social collaboration, such as gifting a beer to a friend or creating a baby photo collage, are gaining popularity among users.
Industry Implications
1. Marketing and Advertising - Marketers are beginning to use apps to expand on traditional advertising to further promote and brand their product.
2. Tech and Innovation - Apps, such as virtual makeup testing and car test drives, are seeing a surge in development as companies explore the possibilities of new technology.
3. E-commerce and Retail - Apps that allow users to virtually try out furniture or purchase products directly from an app, such as Furnish and L'Oreal's Makeup Genius, are transforming the online retail industry.
7 Featured, 63 Examples:
275,700 Total Clicks
Date Range:
May 14 — Jan 15
Trending:
Average
Consumer Insight Topics:
