Hyper-Insightful Interaction

Branded content extends into useful, problem-solving apps

Implications - Incentivizing consumer interaction and participation, brands are using useful apps to further integrate branded content into peoples' lives. Moving beyond apps that simply direct consumers toward a given product or service, this new take involves solving a problem or providing a worthwhile service to incite consumer interest. This shift signifies a move toward more integrated and subtly branded content, with a focus on consumer needs.
SCORE: 4.9
Mild Top 6 Examples: 13,200 Total Clicks May 14 - Jan 15
Popularity
Activity
Freshness
DEMOGRAPHICS
Real-Time Makeup Apps - L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
SCORE: 6.4
Hot 4,877 Clicks Pub: Sep 18, 14
Real-Time Makeup Apps
L'Oreal's Makeup Genius App Lets You Virtually Try Cosmetics Live
The L’Oreal Makeup Genius app is one that lets you try on a range of beauty products in real-time digitally, without the need to wash brushes or purchase any products. The free-to-download... [More]
Virtual Decorating Apps - Furnish's Augmented Reality App for Interior Design Makes Choices Easy
SCORE: 5.1
Warm 4,596 Clicks Pub: Jun 21, 14
Virtual Decorating Apps
Furnish's Augmented Reality App for Interior Design Makes Choices Easy
Furnish is a handy augmented reality app for interior design that lets you preview furniture pieces from a variety of furniture retailers like West Elm, Crate & Barrel, IKEA and Uncommon Goods.... [More]
Beer-Gifting Apps - Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends
SCORE: 5.3
Mild 1,180 Clicks Pub: Sep 15, 14
Beer-Gifting Apps
Budweiser's Buds for Buds App Lets You Send Out a Beer for Friends
A you become older, it also becomes more difficult to get together with some people in your life, especially for birthday celebrations, but the Budweiser Buds for Buds app is designed to help you... [More]
Streamlined Pizza Ads - Hulu Will Soon Let You Order Pizza on One of Its Commercial Ads
SCORE: 3.1
Mild 1,182 Clicks Pub: May 3, 14
Streamlined Pizza Ads
Hulu Will Soon Let You Order Pizza on One of Its Commercial Ads
With a new ad service Hulu is calling an “in-stream purchase unit,” the online video service is making it extremely hard not to order a pizza during a commercial break. During a... [More]
Virtual Driving Apps - Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle
SCORE: 4.1
Mild 630 Clicks Pub: Dec 1, 14
Virtual Driving Apps
Volvo's Car Test Drive Game Takes You Inside a Virtual Vehicle
In order to show off its XC90 SUV, Volvo set up ‘Volvo Reality,’ a car test drive game that you can virtually experience, provided you download the app and have Google Cardboard on hand.... [More]
Restroom-Rating Apps - The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
SCORE: 4.3
Mild 735 Clicks Pub: Jan 14, 15
Restroom-Rating Apps
The Charmin SitOrSquat App Gives You the Scoop on a Clean Place to Poop
Whether you’re looking to relieve yourself of number one or number two, you’ll want to consult this restroom-rating app before seeking out just any old public bathroom. The level of... [More]