Pizzeria Libretto Shares Pizza Photos in Bite Sized Pieces on Instagram

By: Laura McQuarrie - Published: Apr 10, 2014 • References: instagram & creativecriminals
'Librettogram' is the name of the Instagram account for Pizzeria Libretto and as you can probably guess, it's chock full of delicious pizza photos. However, the approach is an interesting one that promotes its menu "one piece at a time." After snapping a picture of a whole pizza pie, the image is cut up, neatly sliced into nine fragments and uploaded in the correct sequence to make the pizza whole again.

The effect is best seen from a mobile device, since viewing the Librettogram Instagram account page will let you scroll through pizza after tasty pizza. Essentially, Pizzeria Libretto's entire menu has been quite creatively added to Instagram. Although the individual photos don't seem to get a lot of likes, the focus is really more about the photos as a whole. Stats for Creative Menu Collages Trending: Older & Warm
Research: 2,622 clicks in 110 w
Interest: 0.7 minutes
Concept: "pizza Photos"
Related: 60 examples / 46 photos
Segment: Neutral, 12-35
Comparison Set: 22 similar articles, including: disney character-shaped foods, pop culture business cards, and mouth-watering portrait pizzas.