Personalized Promotion

Campaigns integrate consumer input to customize experiences

Implications - Offering consumers a sense of involvement, brands are turning to personalized marketing techniques for individual allure. Offering promotions and campaigns that can be influenced by viewer opinion and social media involvement, brands are seeking to connect with consumers through more individually targeted promotional tactics. This reflects a shift away from pre-planned marketing tactics, toward more spontaneous, consumer-driven information.
SCORE: 6.5
This Year and Warm Top 6 Examples: 15,650 Total Clicks Sep 14 - Feb 16
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DEMOGRAPHICS
Personalized Chip Bag Designs - The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
SCORE: 7.5
This Year and V. Hot 2,463 Clicks Pub: Feb 2, 16
Personalized Chip Bag Designs
The LAY’S Summer Days Campaign Let Consumers Personalize Their Chips
This past summer, Frito Lay experimented with personalized packaging in the form of its ‘LAY’S Summer Days’ campaign. Similar to Coca-Cola’s popular ‘Share a Coke’... [More]
Personalized Spread Packaging - At Selfridges You Can Get Your Name Written on Nutella Jars
SCORE: 7
Hot 7,559 Clicks Pub: Nov 19, 14
Personalized Spread Packaging
At Selfridges You Can Get Your Name Written on Nutella Jars
Similar to the Share a Coke campaign, you can now get Nutella jars personalized with your name on it. If you live in London or near a Selfridges, you can order a customized jar of Nutella as a gift (... [More]
Customized Social Media Products - BLACKS Playground Features Products Made for Instagram
SCORE: 6.9
Hot 4,032 Clicks Pub: Sep 18, 14
Customized Social Media Products
BLACKS Playground Features Products Made for Instagram
Made for Instagram is a new feature offered by BLACKS, which allows users the ability to translate their account into the real world. The photo retailer has been experimenting with its branding... [More]
Personalized Valentine's Day Spreads - These Personalized Marmite Jars Make a Tasty Valentine's Gift
SCORE: 6.6
This Year and Warm 483 Clicks Pub: Feb 4, 16
Personalized Valentine's Day Spreads
These Personalized Marmite Jars Make a Tasty Valentine's Gift
Britain’s favorite condiment is back with a new Valentine’s Day campaign that involves personalized Marmite jars. For those who truly love the sticky brown food paste, these custom jars... [More]
Romantic Personalized Wine - Consumers Can Personalize a Veuve Clicquot Bottle for Their Valentine
SCORE: 4.7
This Year and Mild 704 Clicks Pub: Feb 11, 16
Romantic Personalized Wine
Consumers Can Personalize a Veuve Clicquot Bottle for Their Valentine
Give the gift of a personalized wine bottle this Valentine’s Day with Veuve Clicquot’s initiative. The popular vino brand is giving consumers the chance to personalize their own bottle... [More]
Rival Spread Campaigns - Bovril & Marmite Pitted Rival Products in a Social 'Battle of the Spreads'
SCORE: 3.6
Mild 409 Clicks Pub: Jul 15, 15
Rival Spread Campaigns
Bovril & Marmite Pitted Rival Products in a Social 'Battle of the Spreads'
When there’s more than one brand that dominates a category, consumers are often faced with the decision of choosing between rival products. Whether it’s a type of drink, a shoe or a... [More]